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December 2013
This month, learn how important the location of your food stand can be.
Are you cooking up any holiday treats? Feel free to list them in our marketplace! You can list anything from shippable food items, to full businesses and equipment!
Happy cooking!
Jackie
FNO Newsletter Editor
The Biggest Factor
by Rob Bowe
 The
biggest factor affecting your sales is a combination of location of
your food stand, the popularity of your product, how your food stand
looks and how much competition there is at the event. This issue
we are going to focus on securing a good location.
You will hear constantly, the phrase, "Location, Location,
location! When you are starting out in the food vending business,
booking decent shows with good locations can be challenging.
To make sure you are getting the best location, you should discuss in
depth with the promoter the traffic flow and other attractions in the
area of the location being offered to you. Remember location is
everything. It’s a good idea to ask questions such as; Is there a
map available of the show grounds? What was last years
attendance? If you are starting new in this business you will discover
some locations are great, some are poor and most fall in between.
Some shows tend to "sell real estate" to anyone and everyone as way of
making money for the promoter. Some shows only allow a new vendor
in if someone leaves. Usually they will offer that vacated spot
to someone who has been with them for a while and then after the
shuffling you may be offered the least attractive spot at the show.
That could be on the main traffic fare. If your location is
behind or to the side of a building off the main traffic flow, or stuck
in no man's land, you will NOT make much money. No one will find
you. Other questions to ask about your location include cost (AKA
Privilege Fee)?, distance to amenties such as water and electric hook
ups. How many people are selling my primary menu items?
Read more here!
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The Member's Links page is a great way to get more traffic and exposure to your site. It's a total win-win.
Before getting in touch to swap links, visit your 'My Account' area and click 'Affiliate Tools' on the right to get your code for linking to FNO. Once the link to FNO is live on your site or blog, let Julie know to get added. Be sure your website is listed in your 'modify profile' area.
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 We will pay you $5 for every new paid member you send our way. You can make money by simply telling others about FNO. Refer two friends, get $10, refer four, get $20... Take the cash or apply your earnings toward next year's renewal! We have tons of widgets to choose from on our new Affiliate page, and have made it easier than ever to use.
You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.
Word of mouth is the best form of
advertising, and we'd like to thank you for spreading the word about FNO. You could be earning
extra cash just by referring fellow vendors or festival participants to FNO.
Quick info about our affiliate program:
- We pay $5 for each new pro member you send our way.
- We pay quarterly via Paypal.
- You may apply your affiliate credit towards next year's renewal.
- Referrals can come in via word of mouth or through special tracking links you use in
emails or online.
Be sure to hand people your business card or a custom FNO Affiliate Flyer
when you refer them to be sure you get credit when they join as a Pro Member. If you want to
learn more, go here - where you can print your own flyers to hand out.
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