Need Event Info? We are Now Offering Monthly Membership Options! Click for Info!
Are you:

Please call us 800-200-3737 or send an .
Please call us 800-200-3737 or send an .
Festival Network Online - List your art fair, craft show, music festival, other event for free

May 2012

One of the biggest worries for an outdoor event is the weather. In this month's article, we'll look at a way to deal with bad weather head-on.

Have you listed any of your festival gear in the FNO Marketplace?

As always, if you have any particular topics you'd like to see covered here, or if you'd like to contribute an article to the FNO newsletters - drop me a line!

Happy promoting!
FNO Newsletter Editor

A Different Way to Promote Outdoor Events
by Eugene Loj

If you have an outdoor or weather dependent event you are most likely familiar with the associated anxiety of the weather forecast. Months of planning and hard work for your event can be devastated by an unfavorable weather forecast. It could be as simple as, "chance of rain this weekend." Those words spoken by a local weather forecaster can cost organizers thousands of dollars in potentially lost revenue. The worst part is that the weather forecaster doesn't even need to be correct. It could be a perfectly sunny day and yet the mere implication of bad weather can keep people away.

They're Thinking About Weather

If you have an outdoor event; you can bet that weather is either at the top in terms of reason why someone might not attend. How many times have you asked yourself "what if it rains or the weather is bad - are we still going to go?"

The Damaging Admission

There is something you can do about the weather. In the direct response marketing there is something called a damaging admission. You are admitting to your target market that there is an inherent flaw with your product or service. In the case of outdoor event organizers, you're admitting that your event might potentially be impacted by the weather. For some people making such an admission can be completely counter intuitive.

A Real World Example

A few months ago a client put a damaging admission into some of their online promotional material. They admitted on their web site and in their email campaign that there might be bad weather at their outdoor event. Initially, they were apprehensive about admitting that their event might be impacted by bad weather. Multiple weather forecasts called for rain during their event. The client was fortunate because part of their event was protected from the weather. They couldn't ensure 100% protection from the weather, but they at least had a contingency and told people about it. In the end the rain never came and the client had the biggest crowd ever for their event.

Your Damaging Admission

Can you make a damaging admission about your event and spin it in a positive manner? A damaging admission for an event can be integrated into your event promotion. If you're going to use a damaging admission as it pertains to your outdoor event and potentially bad weather, you need to have something to alleviate people's fears. It isn't enough to admit to a flaw and then do nothing about it.

If you have an outdoor event, think of ways to integrate a damaging weather admission into your marketing and promotion. Though it seems completely counter intuitive, I've seen it work very well.

Share Your Application on Your FNO Listing!

We've added a new feature, just for you! Now you can upload show applications and documents to your account. Gain more vendor and artist interest by allowing them to access your applications more easily. To upload your own, just go to Your Account, and click on My Applications.

Applications can be viewed and downloaded by visitors to your profile and event pages!

Get a Link to Your Page in Our Members Link!

Pro Members! If you have a website or blog and link to, we will link to your site on our Member's Links page!

The Member's Links page is a great way to get more traffic and exposure to your site. It's a total win-win.

Before getting in touch to swap links, visit your 'My Account' area and click 'Affiliate Tools' on the right to get your code for linking to FNO. Once the link to FNO is live on your site or blog, let Julie know to get added. Be sure your website is listed in your 'modify profile' area. Also, if you do not see 'affiliate tools' in your account area, that means you are not a Pro Member or an affiliate, just get in touch to get started.

Featured Promoter:

FNO Advertising

Interested inFNO Advertising
or other ways to promote your event beyond the free listing? Learn more

Find Artists, Crafters, Food Vendors, Musicians & more in the FNO Festival Biz Directory.

Follow festivalnet on Twitter

Let Us Pay You!

We have a brand new Affiliate Widget page! Our new widget page gives you options with your specialized FNO Affiliate Number already in the code. We have tons of widgets to choose from, and have made it easier than ever to use. You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.

Word of mouth is the best form of advertising, and we'd like to thank you for spreading the word about FNO. You could be earning extra cash just by referring fellow vendors or festival participants to FNO

Quick info about our affiliate program:

  • We pay $5 for each new pro member you send our way.
  • We pay quarterly via Paypal.
  • You may apply your affiliate credit towards next year's renewal.
  • Referrals can come in via word of mouth or through special tracking links you use in emails or online.
Be sure to hand people your business card or a custom FNO Affiliate Flyer when you refer them to be sure you get credit when they join as a Pro Member. If you want to learn more, go here - where you can print your own flyers to hand out (to do this, you must have an affiliate number, all Pro Members automatically have one, if you are a free member, you must request one).
We're always looking for articles about working in the festival biz: tips, ideas, techniques, & resources. Send to: and put "FNO Newsletter" in subject line.

Unsubscribe from this list.

Tell your friends about FNO

If you need your user name and password, email for assistance. To ensure delivery of this newsletter, please add to your email address book. Thank you!

Copyright (C) 2011 FESTIVAL NETWORK ONLINE All rights reserved.