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The Power of Simplicity
by The Writing Team at


Amy Faust is an Oakland California based jewelry designer who uses color and a confluence of organic shapes combined with a variety of recycled materials to create contemporary, elegant and highly wearable jewelry. Amy is also a dedicated "Green" artist and is as eco-friendly as possible in her business.


She has received many honors and been featured in prestigious publications including:


  • VOA (Voice of America) Featured "Green Crafter" 2010
  • Best of American Jewelry Artists (book) 2010
  • Midwest Home's "Greenest Artist" American Craft Council (St. Paul, MN) 2010


In Her Own Words


"I love simplicity, color, light, subtle texture and the mysterious connection that art has to nature. As a visual person I am always looking for inspiration from both the natural and urban environments."


"I love finding objects, such as beach and bottle glass with hints of writing or design or gorgeous smooth pebbles. Cutting them into specific shapes they resemble gemstones and take on a new precious quality."


photo credit: David Sinkkonen


When you look at Amy's work you'll see that it is absolutely stunning. To hear her talk about it though it's a simple matter of finding some object that inspires her and putting it into jewelry. It always amazes me that the most successful businesses and the most vibrant pieces of art seem to revolve around simplicity. If your business seems overwhelming or products seem too lackluster, try defining the purpose/goals in a few simple rules, then focus on those, in doing so you might create a masterpiece.


Consider some of this advice when working on your own line of products.


If you'd like to see more of Amy's work or hire her for custom work visit her website




by thelioness, posted 08/22/13 20:04:50

I agree completely! Follow through on the plan you describe is also essential. My online presence needs to be more consistent but my tagline works just as you described: I create edgy, art cards using my photographs and digital designs. My tagline is, "A Short Story in every Card". Each card and photograph means something to me and I share that with my customers by including a brief paragraph on the back of each card explaining the significance of the design. I love reading the "back story" and learning something about the person who created a card, when I am making a purchase. I feel a connection with the artist and that makes me want their creation. Thanks for a great article.

Judith, The Lioness
CardTales By The Lioness

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