Selling your art is a unique and deeply personal experience. The channels through which you market and sell your pieces can shape not only your profit but your entire career. In the dynamic world of art, two prominent methods stand out: selling your art online vs. at art fairs. Both have their merits and drawbacks, and your choice depends on your particular needs and circumstances. Here's everything you need to know about both options.

The Artist's Palette: Crafting a Career Through Sales

Being an artist is not just about creating; it's about connecting with your audience, sparking emotions, and turning a passion into a livelihood. With the rise of digital platforms, artists have more options than ever to showcase their talent. But art fairs have a timeless allure that can't be overlooked.

It costs just $100 to mint and sell an average NFT, yet the benefits it could bring your festival are numerous. Let's dive in and take a look at a few recent festivals that have relied on this technology. Coachella, Tomorrowland, the Montreux Jazz Festival, and The Grass is Green (in Australia) have all relied on NFTs for a wide variety of purposes. NFTs—non-fungible tokens that essentially allow you to buy into a code stored on the blockchain—are quick and easy to mint, but the fact that they are blockchain-backed adds a high level of safety—which is vital for large event organizers. In what ways can you make the most of NFTS for your own festivals?

Booking music festivals is a dream come true for many aspiring musicians and bands. The opportunity to perform in front of enthusiastic crowds and gain exposure can be a game-changer for your career. However, with numerous talented artists vying for limited slots, putting your best foot forward is essential. We'll explore valuable strategies and tips to help you successfully book music festivals and increase your chances of being selected.

Crafting an Irresistible Pitch

The first step in securing a music festival slot is creating an irresistible pitch that grabs the attention of the organizers. The pitch should be concise while showcasing your unique sound and what sets you apart from other artists. Here are some tips to help you craft a compelling pitch.

As a small business owner, you’re no stranger to opportunity...and you're no stranger to risk! Starting and running a small business requires no small amount of bravery.  No matter how fearless you are, there’s a limit to how much risk you can take on.  Small business insurance, while it may seem like an extra or even unnecessary cost, is a valuable shield against the real risks you take on!

As the sun kisses the horizon and the air hums with the unmistakable energy of summer, the much-anticipated festival season explodes into life, marking the start of an unparalleled gastronomic journey. Amid the sea of vibrant music, spirited dance, and kaleidoscopic artistry, the savory scents and sweet indulgences offered by food vendors take center stage. Keeping up with the dynamic trends for festival food vendors is a must for those seeking to make a lasting impression on the ever-evolving palate of festival-goers.

According to the '7x' rule, makers should aim to sell seven times what they pay for a booth fee at a craft fair. While this can be intimidating and even stressful — especially for those who are just starting out — it's important to note that turning a profit is just one of several financial aspects to keep in mind. From increasing your sales (and curating the right prices) to properly navigating taxes, here are just three important financial tips for vendors who plan to sell at a craft fair. 

Festivals are a revered meeting place for people with a passion for music and the great outdoors, yet sadly, many leave a big carbon footprint behind. It is estimated, for instance, that each person in a typical festival can generate a footprint of 25kg of CO2. Around 80 percent of this footprint is caused by attendee travel, 13 percent by energy, and 7 percent by waste. However, these figures fail to take into account the cost of building structures and transporting materials for infrastructure. How can organizers design and build safe, sustainable sites that protect the planet as much as they entertain those with a penchant for live music?

You wouldn't pick just anybody to play in your band. You want the best you can get, someone who adds something to the music you're creating. You should approach hiring artist consultants or music management companies the same way. Chances are, you already know what to look for in a bass player or a producer. But, do you know what to look for in a music management company? Obviously, you need someone you can trust both personally and professionally. But what else should you be looking for in music management companies?

More women are attending festivals as a way to bond with friends and have a great time. According to recent data, 49% of festival attendees are female. Onstage, there's a slight increase in booked female artists as a study reveals that 27% of music festival acts in 2020 and 2021 were female, up from 18% from the previous years. 

Although some of the biggest festivals, such as Coachella and Lollapalooza, are popular among young women, this demographic is not reflected when it comes to choosing headliners for these events.

Thankfully, there are some really fun festivals that celebrate female performers, music, art, and festival food businesses that are definitely worth checking out. Here are the best festivals in the US that empower women.

Summer art festivals and art fairs provide great opportunities for artists. And, while these big events mean more potential customers, they also come with a challenge: how do you make your artwork stand out amongst all the rest? The following ideas are fun, creative ways to add a personal touch to your art display—I use them all the time myself, and hopefully they'll prove successful for you as well!

Congratulations! You've just completed your latest masterpiece! There's nothing quite like the satisfaction and accomplishment of creating a new work of art. As you gaze upon your creation, you can't help but feel a sense of excitement and anticipation. That is it - you're ready to show the world what you've got! But how do you ensure that your upcoming art exhibition is a success? Well, you've come to the right place. In this article, we'll provide you with some valuable tips on how to promote your upcoming art event. So, let's dive in and get started with some thoughtful and strategic tips!

There are approximately 600,000 words in the English language, but not all words are created equal. Even some which are commonly used or well-intentioned, can hurt to the point of being toxic. Toxic words can inflame emotions, impact how you're perceived, and hurt communication in your food truck.

As a business owner, you want to use words that build rapport. You want your staff to speak to co-workers and customers respectfully. Even when offering needed criticism, you can do it positively.

"A musician who plays the language of contemporary jazz on the tuba."  -  JAZZIZ 

"Ralph Hepola makes a strong case for the tuba as a lead instrument in jazz."  - Scott Yanow, author of thirteen books on jazz 

1, 2, 3 or 4 musicians - centrally-located in Springfield, Missouri

Performances have included four consecutive years at Twin Cities Jazz Festival in St. Paul, Minnesota;  Denton Arts & Jazz Festival in Denton, Texas; Iron District in Kansas City; Artsfest & Cider Days in Springfield, Missouri; Art in the Park in Highland, Illinois; Harvest Homecoming in Harrison, Arkansas.

renowned bassist Bob Bowman, drummer Marty Morrison and pianist Kyle Aho - both of Missouri State University Jazz Studies Faculty with tubaist Ralph Hepola

Ralph Hepola
46 recordings including the major labels EMI and Warner Music, many reissues, 39 video productions, Pulitzer Prize, Grammy and Tony Award winners and nominees - New York City, Minneapolis/St. Paul, Switzerland's Basel Symphony Orchestra, Northwestern University, The United States Army Band of Washington, D.C., Missouri Arts Council April 2021 Featured Artist 

website: RalphHepola.com 
email: info@ralphhepola.com  
phone: (417) 408-7379

If you are new to craft shows and art markets, this checklist will be very helpful for you use as you prepare. This list is courtesy of Artisan Joy Magazine whose mission is to guide and inspire artists, designers, crafters, makers and other creative entrepreneurs aiming to grow and develop their creative businesses.

Find this list in the March 2023 digital copy of Artisan Joy Magazine for free or continue here for the list!


MARKET CHECKLIST

Business/Sales

Products
Smartphone/Cell Phone
License/Sales Permit
Email Signup Form
Clipboard   

Although you might believe that your art speaks for itself, the first thing that visitors and potential art buyers will notice about you at an art show is your booth. And with so many competitive artists around, becoming noticeable can be challenging. Yet, there are a few tested strategies for adequately organizing your booth, such as eye-catching layouts, striking wall writing, and ensuring you and your space are accessible to visitors. Fortunately, we know all of them and are happy to share the knowledge. Therefore, here is how to stand out as an artist at an art fair and make the most of your presence there.

Many food concessionaires feel that hiring and managing good help is one of the most difficult and frustrating aspects of managing a food concession business. It is also one of the most important.

We all talk about Public Relations and marketing like it is a mysterious force somewhere out there that, if harnessed, is the magic that delivers large happy crowds to our annual Fair. It's not that enigmatic. The truth is closer than most of us know. We spend thousands of dollars on marketing, public relations, advertising, branding and imaging to help us deliver our message with outside organizations each year. Has it occurred that we may have neglected a major source of positive public relations and marketing?