Getting website traffic is step one. Now, keep those visitors in the loop and coming back. Here are a few tips on increasing engagement with visitors to your art website:
"9 Knots" by artist Manon Sander
1. Make your Home page inviting with a compelling image of your work and a professional design.Be sure that your website is easily navigated. Frustrated visitors will just click away.
2. Craft your "About" page carefully, because it's not all about you, it's also about your website visitor.To keep them reading you need to create "emotional resonance." Tell your story in an authentic, personal way, in the first person. Include your photo so they feel that they know you. Don't get caught up in unintelligible artist statements that no one can decipher.
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The Internet provides us with an opportunity to do it all ourselves. However, there 
1. Make sure you have the total cost for the item before establishing the selling price. Be sure to include a reasonable labor charge, overhead and fixed expenses to your actual materials and supply cost for each item. If you don't price to cover total cost, you will not make the amount of profit you need to grow your business.
2. Be cost effective. Don't spend 10 hours creating an item that you can only retail for $30. Set a dollar amount for your labor. Design products that keep the time investment low and profit margin high. Evaluate how to be more time efficient with the products you make. Learn to group tasks together to save time. For example you are going to make 2 dozen of one item; cut all the ribbon needed at once, paint all the same color at once, do all the gluing of pieces together at once, etc.
There is an ever-increasing presence of technology in our daily activities, particularly through use of smart phones. According to Neilson, at least half of U.S. consumers are now using smartphones, and the proof is in the 'profile': 3 billion 'Likes' are doled out on Facebook every day, Twitter posts one billion tweets every 3 days and several hundred million photos are shared throughout the vast social media spectrum.
Using social media to promote your work and yourself can be a fantastic tool for an artist. However, timing is everything. The last thing you want when using these methods is to get everything posted perfectly, only for nobody to see it.
When it comes to close friends and family, your best bet is posting on the weekend when they have leisure time to spend reading involved posts and click on links you send their way. That's not who you market your art to, though, so let's talk about the perfect times to post on various social networking sites to reach new and returning fans. These times were pin-pointed by various research projects done over the span of the last decade to determine when most people use their social networking sites, and when they pay the most attention to new posts. Each site is a little different, since they try to target slightly-to-drastically different demographics.
