Using social media to promote your work and yourself can be a fantastic tool for an artist. However, timing is everything. The last thing you want when using these methods is to get everything posted perfectly, only for nobody to see it.
When it comes to close friends and family, your best bet is posting on the weekend when they have leisure time to spend reading involved posts and click on links you send their way. That's not who you market your art to, though, so let's talk about the perfect times to post on various social networking sites to reach new and returning fans. These times were pin-pointed by various research projects done over the span of the last decade to determine when most people use their social networking sites, and when they pay the most attention to new posts. Each site is a little different, since they try to target slightly-to-drastically different demographics.
Facebook - The best time of day to post on Facebook is in the afternoon from 1:00 PM to 4:30 PM. Also, according to several studies they believed that a Wednesday is the best day of the week to post, as this day generates the maximum amount of traffic and your chances of being read by a greater amount of people increases on this day.
Twitter - On Twitter the best time to post is also in the afternoon from 1:00 PM to 4:00 PM on weekdays, rather than on weekend days.
Linkedin - Due to the nature of this social media platform, that being for working professionals, it indicates that from 7:30 AM to 9:00 AM (before work) and late in the day 4:30 PM to 5:30 PM will be the best periods during the day to post your messages. People have the time to get caught up on their networks at these times.
Google Plus - Anytime from 9:30 AM to 11:30 AM is the greatest time to post on Google Plus in order to reach the maximum audience for your message.
Pinterest – There are some studies that will show that afternoons are a good time to post on Pinterest, but the absolute best time of the day is to post between 7:00 PM to 12:00 Midnight. Also, weekends are best days to post, as viewers have more time to devote to this platform then.
Remember: Pinterest users view this site in terms of a hobby and that is why nights and weekends create the maximum reach for any marketer.
Reddit - Just before work on the weekdays, 8:30am-9:00 AM. Just after work on the weekdays, 4:00pm-6:00 PM. Sunday afternoon 2:00pm-5:00 PM. Some people say Thursdays are really good and some people say Tuesdays are really good. But the best way to figure this out is check your own statistics. What is the best day for your blog or website? When do you get the most views? Not during Saturday night football I bet.
Keep in mind that you don't always need to post your own work and life updates. Try to keep your audience engaged by posting relevant links and content that they would find interesting. Know your audience, and try to cater to them. However, a lot of people like to see a personal side to the businesses and people they support; even if you're posting to an all-business blog, a personal comment or update here and there is always a nice touch.