A note from the FNO newsletter editor...
Greetings FNO Artists and Craftspeople,
it finally happened! FNO got a face lift. Thanks to all our
beta testers who gave the new site a spin before it went live last
week. If you haven't seen it, please be sure to visit FNO!
With spring around the corner, it's time to start booking your summer
circuit! Here's a nice article from our friend Rob about being
choosy with the shows you select, and always do your homework before
sending in booth money. Check out newsletter archives for more tips!
Thanks for sending in your Featured Artist requests! However, I
do not have a Feature this month with all the commotion getting our new
Have a great weekend!
Festival Network Online
|BE CHOOSY ABOUT YOUR CRAFT SHOWS By Rob Goyette
could be sitting at a craft show ready to take on the day - expecting
hundreds... no thousands of people going through the turnstiles and
filtering their way into your craft show booth. The first hour is slow;
the second brings you a few people and your first sale of the day.
After a while you start to wonder... why are there so few people coming
to the craft show? That's a valid question. You just spent $200 to
secure a booth, so you need to make several sales in order to make it
worth your while. But, those sales just don't seem to be coming.
After you have been to a few craft shows, you'll probably be able to
figure out which one are worth it, and which aren't. But, you can
eliminate this trial and error experience just by doing a little
homework ahead of time. Here are four things you can do before you
spend money on a craft show booth:
Go as a spectator first
- If you are looking for new shows to sell your crafts at, you might
want to be a spectator for the first year. You can make notes on
traffic, traffic patterns, most popular items at the craft show, among
other things. The value of seeing what you are getting into to start is
going to help you filter out the crafts shows that aren't worth the
price of admission.
Talk to booth owners
- You can do this as a part of your spectator visit, or if you are a
first timer. Take a few moments to talk to the other booths at the show
and find out what they can tell you about the craft show. This gives
you an opportunity to learn a few things about that particular show,
and maybe make a few business friends along the way.
Talk to organizers
- If a craft show has been run for a long time, there are probably
statistics of some sort kept on how many people pay to get into the
show. This is a vital statistic, and can provide you with an idea on
the volume of potential visits you might have to your booth.
Keep a notebook - I
am going to expand on this in a future article, however, I think it
bears mentioning right now. Keeping a craft show notebook is a great
way to keep track of the different elements of each craft show so you
can make an educated decision on the potential success for that show.
It is going to help you avoid the shows that cost you more than you can
No crafter wants to go to a show with poor attendance, tight wallets,
and the potential for losing money instead of making a good profit.
With a little bit of work beforehand, you can virtually eliminate the
chance of anything like this happening, and you can ensure that the
craft shows you attend help you make the profit you deserve!
Article provided by:
Rob Goyette shows you how to make your craft show business profitable in his best selling ebook: Craft Show Success Secrets. Visit his site.
|FNO Featured Artist - Check back next month!
Didn't have the time this month, sorry folks!
Email Julie Cochrane
if you are interested in appearing here.
(Please put "FNO Artist Feature" in subject line)
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