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           Craft Shows, Music Festivals, Fine Art Fairs
 Festival Network Online Newsletter
 Art/Craft Edition  - August 2006

This is an opt-in newsletter.  If you got this by mistake,
please follow the link at the bottom.

A note from the editor

Hey Artists and Craftspeople,

I just finished reading the Ultimate Guide to Your Profitable Jewelry Booth and want to recommend it to Festival Network Online artists and craftspeople.  I chose a selection from the eBook that can benefit all artisans: photographing your work.  Simply apply these rules of thumb to your medium.

I also wanted to share another resource:
How to be Your Own Booking Agent.  If you are a traveling artist or agent, you can learn a lot from her chapters in marketing, accessing the media, and negotiation tactics. She targets musicians and performers but many artist agents have used her book.  Contact Jeri if you want to know more about the book and how it can benefit your business.

Take care!

Visit this page for what is new with FNO:

Getting Good Photos or Slides of Your Booth

Many shows – particularly juried ones - require you to send in slides, photos, or jpg image files of your booth and your work. 

If You’ve Never Done a Show Before, and Don’t Have Any Pictures of Your Booth … Relax.

Find an open space – preferably outdoors – that will provide an acceptable background in your pictures, and set up your entire booth and displays as though you were getting ready for a show.  In pleasant weather a back yard, park, empty soccer field, or friend’s yard can be a perfect place for your booth photos. You may also want to consider getting artsy and setting up your booth out in the open desert, prairie, beach, or woods depending on where you live.  In inclement weather you might try setting up your booth indoors - in a large living room, basement, bonus room, gymnasium, or conference room. 

Once you’re set up, use a digital camera to take shots of your booth from every angle. Take some photos that show the entire booth, and some that show close-ups of your tables and displays.  You can choose the best shots later, but it’s a good idea to take a lot more photos than you think you’ll need, so you won’t have to set it all up for another photo session later if you didn’t get photos you liked.

Getting Booth Photos Once You Start Doing Shows

Take pictures of your booth at every show you do. Your work and your displays evolve a bit every time you set up, and of course each new version of your setup is better than all the previous ones!  And if you apply for the same shows next year, it's better to send newer pictures that the organizers or jury haven't seen before.  If possible, you should also have someone use your camera to take a shot or two of you inside your booth at each show.

Other Tips for Your Application Photos

  • Most show organizers who require photos request one shot of your booth and three to five photos of your work.
  • Some juries request photos that show “a coherent body of your work by form, technique, or concept” – by which they mean they’d like to see a common theme or general technique among the pieces in your photos that make them all distinctively your work.
  • Label and number your slides, photos, or image files. Include your name, the actual dimensions of each piece, your medium, and contact info (phone number or email address). For slides and prints, mark “TOP” at the top of the frame; also include a small red dot on the bottom front left corner of the slide frame so the judges will know which side is the front.
  • Of course, the jewelry in your application / jury photos should represent some of your finest and most creative work.
  • For all jewelry photos, have your jewelry fill the frame as much as possible.
  • Every photo in your series should have the same orientation (either horizontal or vertical).
  • Photos should be as clean and sharp as possible.
  • Be sure the jewelry has adequate lighting with no glare.
  • Keep the background simple; it should contrast with your jewelry but not distract from it. Many juries prefer that all photos of your jewelry have the same background, to make it easier for them to see and compare your chosen pieces.

Article by:
Rena Klingenberg - author of an ebook on selling jewelry at shows:
Thousands of tips for marketing your handcrafted jewelry.

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