A note from the editor...
Greetings FNO Artists and Craftspeople,
month, Natalie Goyette offers tips for a profitable craft booth! She
has written a very informative book on craft show success, check out
all her resources!
Congratulations to Edith
L. Hunsberger, this month's featured FNO artist.
Learn about how you can make money when you refer people to FNO with our affiliate program.
FNO Marketing Chick
Festival Network Online
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P.S. PLEASE RATE THE SHOWS IN OUR DATABASE. Ask us how if you need help!
|« Newsletters Archive
- To view previous newsletters, check out our archives! We
publish 3 newsletters each month! Art/Craft, Food/Commercial,
How to set up a profitable craft booth!
by Natalie GoyetteIn
the hustle and bustle of getting ready for a craft show, invariably the
one area that usually sees the least amount of effort is the craft show
booth. Come on, admit it you haven't really given much thought to how
you are going to arrange your crafts and design the booth so that it is
easy and appealing for customers to come in.
But, when we equate traffic with potential profit at a craft show, it
is very easy to see that an increase in traffic will most likely come
to a booth that has appeal to it. And once you get the buyers in, your
booth needs to make them want to buy.
Here are 5 things you need to do to your craft show booth:
Clean it - Many people are turned off by clutter and disorganization.
In fact, they would probably take one look at a dirty and disorganized
craft show booth and form an opinion on the craft itself. It probably
won't be a good one, either.
Access to crafts - Humans are sensory beings; if you have potpourri, it
needs to be sniffed. If you have a pot holder, people need to be able
to touch it and inspect it. Appealing to more than just the sense of
sight is a great way to help make a sale. Encourage craft show goers to
handle your crafts with care!
Good flow - Create a pattern for people to enter and exit the craft
show booth - a path that takes them by all of the major items and
provides space for congregation among popular crafts in your booth. The
flow should be easy and free, and of course it should end up with them
passing by the till, where hopefully they have made a purchase.
Price and merchandise - This is a two-part tip: first, you need to make
sure that the price is available for the customers to see. It should be
on a tag that is on the craft, or it should be on a sign around or
above the crafts. Never make people guess -and often (unless they MUST
have the item) they won't ask. They'll just walk by. Second - when
laying out the merchandise, tease the people walking through. Show a
crocheted hat on top of a "head", or get those fake birds to
demonstrate how they eat from your wooden birdfeeder. Merchandising is
all about putting a product it is natural environment and when people
can imagine it there they have an easier time imagining the craft in
Make check-out easy. If you have to have two tills working, automated
debit card and credit card machines, then you should do it. If sales
are being turned away because people are waiting to pay, then you are
losing money. If you expect a lot of business at a craft show, make
sure you are prepared to handle the glut of sales you can make. There
is nothing worse than watching person after person pick up your craft,
see the lineup for the till, and then put the craft back down and walk
out of the booth.
Craft show booth creation is time and energy well spent. You can
increase your profit by making your booth more appealing, more
convenient, and even more efficient for a buyer. You don't want
customers to walk away and get their craft from the next booth just
because it is cleaner and the crafts are easier the access. Think of
the customers first, and you can't possibly go wrong!
Natalie Goyette shows you how to make your craft show business
profitable in her best selling ebook: Craft Show Success Secrets. Visit
Craft Show Success
|FNO Featured Artist - Edith L. Hunsberger
L. Hunsberger is a water color painter from Massachusetts who became a member of
FNO last October. Portraits of animals and children are her
specialty. She works from photographs and also sells paintings on
her website and at festivals.
Rich in color and contrast, she paints with great attention to detail
and mood through shading and stroke precision. The painting to the right is called "Bird in Hand" and
the one below is called "Have you Seen Them". These
two examples show her versatile approach to subject matter: vibrant
fullness with color choice while giving emotional expressions to subject matter.
Keep up the amazing work, Edith!
Visit Edith online: edithhunsberger.com
Email Julie Cochrane if you are interested in appearing in the newsletter.
Put "FNO Artist Feature" in subject line.
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