Hi FNO Member,
We hope you are filling your summer schedule with lots of shows! This month, Barb Fitzgerald is back with some great tips for food vendors looking to fill their calendars with events.
Another good way to get your business noticed is to be listed in the FNO Festival Biz Directory. It's a great way to promote your business, network with and/or find others on the festival circuit and it's free!
Important Event Procurement Activities,
by Barb Fitzgerald
In addition to finding and analyzing events, contacting event coordinators, submitting your applications and following up with confirmation, there are additional activities important to the event procurement process.
Your Promotional Flyer
Your promotional piece, whether in the form of a flyer, pamphlet or brochure, is an important tool for promoting your business to prospective events. By introducing yourself and your business to the coordinators you, not only increase your odds of getting a contract, but also, provide the coordinator with the information they need to arrange for the best situation for you when you get there. Coordinators have many food booth applications to choose from. Your promotional flyer is the most effective way to favorably distinguish your booth from the others.
Your promo piece should tell the coordinator what a great asset your booth would be to their event. Emphasize how great your food is. Your menu is always your biggest selling point and the first thing they will consider. You should also tell them about your operational needs and give them answers to important questions about your business.
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Earn Money with FNO
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Learn about the FNO Affiliate Program. Already a paid member? Then you already have an affiliate number - To create a flyer with your FNO affiliate number click here!