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October 2019

4 WAYS TO REV UP YOUR FOOD TRUCK MARKETING
By Flipogram

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As a food truck owner, you embrace the challenge of driving from town to town and setting up shop for the day. Your unique type of business gives you the opportunity to increase your market and gain new customers along the way.

image: sean benesh

Because you have the ability to interact and serve a diverse group of people, it's best you make sure your marketing plan is on point. In case it needs some work, or if you want more ideas, we put together four food truck marketing tips that are easy to implement.

Post Your Food Truck Schedule on Facebook

While your website is a go-to touchpoint for your customers, it might not be one they visit on a daily basis. Facebook can work as an extension to your website, allowing you to relay information more reliably and in real time.

According to Pew Research, 74% of Facebook users visit the site at least once a day while 51% of them access the platform several times a day. Facebook is a great tool to broadcast your food business schedule for the week, making it even easier to share your location. Try making weekly posts where you attach your schedule and a map that goes with it.

SMS Text Messaging

MobileSQUARED, a mobile research firm, claims that 90% of people read a text message within the first three minutes of receiving it. These days, many businesses are using SMS text messaging to interact with customers because of the reliability of texts reaching them.

As a food business owner, you can use SMS text messaging to remind your customers when you're visiting a certain location or to send them exclusive coupons. Unlike emails that can get lost in an inbox or are sent to an address that is rarely accessed, you'll know that your messages are reaching actual people.

Sponsor Blog Posts

You can increase your audience reach by collaborating with a local food blogger in your area. Depending on the food blogger's social media profile, collaboration rates may vary based on following, engagement, and site traffic. The nice thing about paying for sponsored content is you can share it on your social media sites and your web page.

Sponsored content gives you an opportunity to reach a new audience and expose your brand to site visitors. To see if the collaboration was worth the money, give the blogger a unique coupon code and track how many customers use it within the quarter. Keep in mind that there are plenty of influencers who are currently building their following and could be open to trading a few free meals for sponsored content.

Host a Charity Fundraiser

Hosting a fundraiser can help you create positive rapport within your community. Once you know which cause you'd like to contribute to, promote the event and let people know that a certain percentage of their purchase will be donated to the charity. Not only will the event help an organization, but you'll also have the opportunity to gain new customers and network. After the event is over, you can send out a press release to a local newspaper and people will know you're open to hosting fundraisers!

Using some, or all, of these strategies and making it part of your daily routine will benefit your bottom line without eating up too much of your precious time!


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