A note from the editor...
Hello FNO Exhibitors and Food Vendors,
Sorry this is late this month. I am pleased to bring you this month's article on creating
continuous sales with your vending operation. This article is
geared toward artists and craftspeople but can be applied to any sales
person out there.
This month's featured artist is Julia Masaoka.
Remember if you have a website, and if you link to FNO, we will link to
your site on our member's links page. Just let me know if you are
FNO Marketing Chick
Festival Network Online
|« Newsletter Archive - To view previous newsletters, check out our archives!
|Creating Continuous Sales by Rob Goyette
face it – if you want to make big money in craft show sales, you need
to find ways to make your craft sales go a lot further. Instead
of being just a weekend source of cash, coming up with unique ways of
selling crafts every day is only going to make your business more
The key is to create continuous income from your crafts. Most
craft shows are on the weekend – so you need to come up with ways to
make income during the week. Now, of course you are going to need
time to do some accounting and also the production of the crafts, but
most of the ways to continuously sell your crafts don’t involve you
actually selling them.
Here are a few ways to keep the sales rolling long after you close up shop at the craft show:
Hand out business cards / paraphernalia – Make sure anyone that enters
your craft show booth knows that you are a full-time crafter and you
can create all sorts of things. For example, you may have a
knitting booth and someone wants a matching hat, mitts and scarf
knitted for them. If they have your information, and they know
you are looking for ongoing business outside the craft show – they may
just give you a call. You never know when people need crafts or
when your crafting might be of service. The more you market, the
more chance you have of selling past the show.
Have an e-mail list – At your checkout counter at your craft show
booth, have an e-mail list for those people interested in your crafts
and who want to know what you are up to during the year. This
does a number of things: it keeps you and your crafts in people’s
minds, it gives you a built-in market for your crafts and it gives
interested people an opportunity to know where you might be attending
future craft shows.
Set up a website – In today’s technological age, you can purchase
almost anything on the Internet. Many of the top selling crafters
have engineered a portal for them to sell their crafts online.
You can promote your website through your weekend craft sales and have
people who maybe had a passing interest take a look through your site –
and eventually make a sale. The beauty of having a website store
is that it works 24 hours a day, 7 days a week – and you really don’t
have to. All you need to do is make sure you can keep up with the
These are three simple ways that you can begin to make craft sales well
past the weekend when the craft show ends. You are going to make
some great money on the weekends, no doubt. But it rounds out
your business when you can begin to make money from your crafts every
day of the week!
Article provided by:
Rob Goyette shows you how to make your craft show business
profitable in his best selling ebook: Craft Show Success Secrets. Visit his site:
|Featured Artist - Julia Masaoka of Shrine Art
"Trashformation - new life for thrown away items and the creative surprises that emerge."
I found Julia Masaoka's website through correspondence
associated with her Basic FNO membership. After quickly becoming
fascinated by her artwork, I found out we're in the same city of
Asheville, NC! Julia makes shrine art in hubcaps and sardine cans.
The irony of a shrine in a sardine can is satisfying
enough, and her use of color, symmetry, and intricate placement of
shiny objects around ancient iconic figures is mystic and
fabulous. She uses discarded items on her pieces, giving rubbish
a new life as art, thus evoking a sense of afterlife for the shrines.
Please visit Julia's website.
Email Julie Cochrane if you are interested in appearing here.
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