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Art Fairs, Craft Shows, Music Festivals, and More
Festival Network Online Newsletter Commercial/Food Vendor Edition -  July 2007
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How to be your Own Booking Agent
By Jeri Goldstein

Craft Show Success

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A note from the editor...
Hello FNO Exhibitors and Food Vendors,

Sorry this is late this month.  I am pleased to bring you this month's article on creating continuous sales with your vending operation.  This article is geared toward artists and craftspeople but can be applied to any sales person out there.

This month's featured artist is Julia Masaoka.

Remember if you have a website, and if you link to FNO, we will link to your site on our member's links page.  Just let me know if you are interested.

FNO Marketing Chick
Festival Network Online
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Creating Continuous Sales by Rob Goyette
Let’s face it – if you want to make big money in craft show sales, you need to find ways to make your craft sales go a lot further.  Instead of being just a weekend source of cash, coming up with unique ways of selling crafts every day is only going to make your business more viable.  

The key is to create continuous income from your crafts.  Most craft shows are on the weekend – so you need to come up with ways to make income during the week.  Now, of course you are going to need time to do some accounting and also the production of the crafts, but most of the ways to continuously sell your crafts don’t involve you actually selling them.

Here are a few ways to keep the sales rolling long after you close up shop at the craft show:

Hand out business cards / paraphernalia – Make sure anyone that enters your craft show booth knows that you are a full-time crafter and you can create all sorts of things.  For example, you may have a knitting booth and someone wants a matching hat, mitts and scarf knitted for them.  If they have your information, and they know you are looking for ongoing business outside the craft show – they may just give you a call.  You never know when people need crafts or when your crafting might be of service.  The more you market, the more chance you have of selling past the show.

Have an e-mail list – At your checkout counter at your craft show booth, have an e-mail list for those people interested in your crafts and who want to know what you are up to during the year.  This does a number of things:  it keeps you and your crafts in people’s minds, it gives you a built-in market for your crafts and it gives interested people an opportunity to know where you might be attending future craft shows.

Set up a website – In today’s technological age, you can purchase almost anything on the Internet.  Many of the top selling crafters have engineered a portal for them to sell their crafts online.  You can promote your website through your weekend craft sales and have people who maybe had a passing interest take a look through your site – and eventually make a sale.  The beauty of having a website store is that it works 24 hours a day, 7 days a week – and you really don’t have to.  All you need to do is make sure you can keep up with the orders!

These are three simple ways that you can begin to make craft sales well past the weekend when the craft show ends.  You are going to make some great money on the weekends, no doubt.  But it rounds out your business when you can begin to make money from your crafts every day of the week!

Article provided by:
Rob Goyette shows you how to make your craft show business profitable in his best selling ebook: Craft Show Success Secrets. Visit his site:

Featured Artist - Julia Masaoka of Shrine Art

Julia Masaoka"Trashformation - new life for thrown away items and the creative surprises that emerge." 

I found Julia Masaoka's website through correspondence associated with her Basic FNO membership.  After quickly becoming fascinated by her artwork, I found out we're in the same city of Asheville, NC!  Julia makes shrine art in hubcaps and sardine cans.

The irony of a shrine in a sardine can is satisfying enough, and her use of color, symmetry, and intricate placement of shiny objects around ancient iconic figures is mystic and fabulous.  She uses discarded items on her pieces, giving rubbish a new life as art, thus evoking a sense of afterlife for the shrines.

Please visit Julia's website.

Email Julie Cochrane if you are interested in appearing here.
Put "FNO Artist Feature" in subject line.

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