A note from the editor...
Hello FNO Exhibitors and Food Vendors,
If you don't subscribe to FNO's other newsletters, then you might
wonder why every now and then I don't send you a newsletter.
Well, some months I just don't have an article for our commercial and
food vendors. If you have written information about the festival
business, let me have it! There just aren't many sources out
there. I will of course link to your website if you have one or
otherwise credit you.
This month, Rob Goyette has an article for you about spicing up your display, enjoy.
And this month's featured artist is Tommy G. Thompson.
Happy New Year!
FNO Marketing Chick
Festival Network Online
|« Newsletter Archive - To view previous newsletters, check out our archives!
|SPICE UP YOUR CRAFT SHOW BOOTH By Rob Goyette
Once you get people into your craft show booth, it is important to make
the sale. While you never know if the person who heads in is going to
make a purchase, you might be able to increase the chances by coming up
with interesting and unique displays that attract the customer to your
It isn't easy. You need to use your imagination, and you also need to
use a little bit of creativity and marketing savvy in order to get
those valued customers to open up their wallets and purses in your
craft show booth.
Here are 4 ideas for displaying crafts in order to attract more sales:
1.) Display in surroundings - Let's say you are a potter, and you are
trying to sell your flower pots for the upcoming spring flood of
gardening gifts. Why not take a half dozen planters (or more) and plant
a beautiful array of flowers and plants in them? When people can
visualize how the planter is going to look in their yard, they are
usually more inclined to make a purchase. Help people 'see' your craft
in their homes, and you increase the chance of a sale.
2.) Mannequins for clothes - This is a little bit of an offshoot of the
last one, however I think it does bear mentioning. If you are making
clothes or scarves or handkerchiefs, it is always helpful to display
these wares on something that would show the buyer how it might look on
them. No space for mannequins? All of your staff should be wearing the
items you are selling. Here's another tip: create an 'outfit' for the
mannequin, so people can see how to accessorize or put the piece of
clothing into their wardrobe.
3.) Create a theme - If you have outdoor crafts that people can use,
then why not turn your craft show booth into an outdoor wonderland? You
can have patio furniture, a fountain, and maybe even some 'grass' in
the booth. If you create a theme, and then display your products within
the confines of the theme, you are not only going to attract more
people, but you will make more sales, too.
4.) Use the customer's senses - The more you can appeal to all of the
senses (touch, smell, see, hear), the more you are going to sell. If
you have knitted sweaters, let them hold, smell, and see the goods. Let
them try it on; give the customer a sensory experience, and they will
be more inclined to make a purchase. You can do this with a variety of
crafts that appeal to all of the senses.
Putting together a winning craft show booth takes a lot of thought. Too
many crafters just set up a couple of tables and toss their crafts out
there for people to see. I can tell you from personal experience that
the more thought you put into your craft show booth, the more sales you
are going to make.
Article provided by:
Rob Goyette shows you how to make your craft show business profitable in his best selling ebook: Craft Show Success Secrets. Visit his site.
|FNO Featured Artist - Tommy G. Thompson
G. Thompson of Thompson Fine Art is this month's Featured FNO artist.
Tommy has been a FNO Member for over 4 years and a fine artist
for 35 years.|
"The Thompson style is colorful, exquisitely detailed and sensitively
evocative. The medium is mixed but mostly a blend of fine pen & ink
line work integrated with a unique acrylic-watercolor technique. A few
paintings are executed in a full-bodied method suggestive of classic
oils, but again using robust acrylic color and glaze. The art is
an effective blend of subject and execution and the limited edition
prints are a fine rendering of the original art."
Visit Tommy's website: http://www.tomsart4u.com
Thompson Fine Art can be seen at these upcoming festivals:
Mardi Gras Upriver
February 1 - 3
Gruene Market Days
February 16 & 17
Denton Arts & Jazz Fest
April 25 - 27
Tulsa International Mayfest
May 15 - 18
Email Julie Cochrane
if you are interested in appearing here.
(Please put "FNO Artist Feature" in subject line)
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