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Art Fairs, Craft Shows, Music Festivals, and More
Festival Network Online Newsletter Commercial/Food Vendor Edition -  January 2008

Craft Show Success

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A note from the editor

Hello FNO Exhibitors and Food Vendors,

If you don't subscribe to FNO's other newsletters,  then you might wonder why every now and then I don't send you a newsletter.  Well, some months I just don't have an article for our commercial and food vendors.  If you have written information about the festival business, let me have it!  There just aren't many sources out there.  I will of course link to your website if you have one or otherwise credit you.

This month, Rob Goyette has an article for you about spicing up your display, enjoy.

And this month's featured artist is Tommy G. Thompson.

Happy New Year!

FNO Marketing Chick
Festival Network Online

« Newsletter Archive - To view previous newsletters, check out our archives!

painting "Fine Fat Crabs" by
Tommy G. Thompson  Featured Below

Tommy G. Thompson

Once you get people into your craft show booth, it is important to make the sale. While you never know if the person who heads in is going to make a purchase, you might be able to increase the chances by coming up with interesting and unique displays that attract the customer to your crafts.

It isn't easy. You need to use your imagination, and you also need to use a little bit of creativity and marketing savvy in order to get those valued customers to open up their wallets and purses in your craft show booth.

Here are 4 ideas for displaying crafts in order to attract more sales:

1.) Display in surroundings - Let's say you are a potter, and you are trying to sell your flower pots for the upcoming spring flood of gardening gifts. Why not take a half dozen planters (or more) and plant a beautiful array of flowers and plants in them? When people can visualize how the planter is going to look in their yard, they are usually more inclined to make a purchase. Help people 'see' your craft in their homes, and you increase the chance of a sale.

2.) Mannequins for clothes - This is a little bit of an offshoot of the last one, however I think it does bear mentioning. If you are making clothes or scarves or handkerchiefs, it is always helpful to display these wares on something that would show the buyer how it might look on them. No space for mannequins? All of your staff should be wearing the items you are selling. Here's another tip: create an 'outfit' for the mannequin, so people can see how to accessorize or put the piece of clothing into their wardrobe.

3.) Create a theme - If you have outdoor crafts that people can use, then why not turn your craft show booth into an outdoor wonderland? You can have patio furniture, a fountain, and maybe even some 'grass' in the booth. If you create a theme, and then display your products within the confines of the theme, you are not only going to attract more people, but you will make more sales, too.

4.) Use the customer's senses - The more you can appeal to all of the senses (touch, smell, see, hear), the more you are going to sell. If you have knitted sweaters, let them hold, smell, and see the goods. Let them try it on; give the customer a sensory experience, and they will be more inclined to make a purchase. You can do this with a variety of crafts that appeal to all of the senses.

Putting together a winning craft show booth takes a lot of thought. Too many crafters just set up a couple of tables and toss their crafts out there for people to see. I can tell you from personal experience that the more thought you put into your craft show booth, the more sales you are going to make.

Article provided by:
Rob Goyette shows you how to make your craft show business profitable in his best selling ebook: Craft Show Success Secrets. Visit his site.
FNO Featured Artist -  Tommy G. Thompson
Tommy G. ThompsonTommy G. Thompson of Thompson Fine Art is this month's Featured FNO artist. Tommy  has been a FNO Member for over 4 years and a fine artist for 35 years.

"The Thompson style is colorful, exquisitely detailed and sensitively evocative. The medium is mixed but mostly a blend of fine pen & ink line work integrated with a unique acrylic-watercolor technique. A few paintings are executed in a full-bodied method suggestive of classic oils, but again using robust acrylic color and glaze.  The art is an effective blend of subject and execution and the limited edition prints are a fine rendering of the original art."

Visit Tommy's website:

Thompson Fine Art can be seen at these upcoming festivals:

Tommy G. ThompsonMardi Gras Upriver
Jefferson, TX
February 1 - 3

Gruene Market Days
Gruene/New Braunfels,TX
February 16 & 17

Denton Arts & Jazz Fest
Denton, TX
April 25 - 27

Tulsa International Mayfest
Tulsa, OK
May 15 - 18

Email Julie Cochrane if you are interested in appearing here. 
(Please put "FNO Artist Feature" in subject line)

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