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FestivalNet Musicians & Performers News
November 2018

Ever wonder why some talented musicians don’t get the fanbase and recognition they ‘deserve’, while others who are perhaps less skilled get more exposure and are seen in all the right places? As you’ll read below, music marketing is a key piece to that puzzle which many musicians simply never put into effect.

Hard to believe, but the holidays are upon us! A lovely time to remember blessings and give thanks. With that in mind, this month we’ve chosen to give to two non-profits. One works with teens, the other with tricycles! And both provide an invaluable resource to the children they serve. Find out more below.

Happy Thanksgiving,

Marisa Morgan
FN Newsletter Editor

7 Music Marketing Truths ALL Musicians Should Know
by Shaun Letang for musicthinktank.com

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Marketing, or rather lack of it, is why many musicians don’t get where they could have otherwise been, and why they struggle to make sales, get gigs, and generally move their music career forward in any meaningful way. The good news, however, is if you’re willing to put in the work, it’s possible to learn how to market your music.

But, before learning specific tactics, it’s important you get a good idea of what music marketing is and isn’t.



1. Marketing Your Music Is Necessary, But Doesn’t Have To Be Difficult

The good news is promoting your music doesn’t have to be hard. Pretty much all of it can be learned, and it doesn’t require a degree in science or math to put into place a solid promotion plan for your music career. As long as you’re willing to learn and put the work in where needed, after a while marketing your music should become second nature to you. Who knows, you may even start finding it fun. :)

Read more!

Even a Lemonade Stand Has Overhead!

Some people ask us: why pay for something that I can get for free? They think they can use Google to find all the events and get the info they need. While you certainly could use other sources, including yourself, to track down festivals, after a while of that, you will soon see the value of our services! Because in business, time is money! No matter the size of your enterprise, all businesses have expenses. A membership to FestivalNet is an investment in yourself and in your business! Save research hours, use our awesome 'one-click-connect' system towards getting booked. Gather the event details you need all in one place and access many other excellent organizational tools, check them out here. And because a Pro membership to FN is a business expense, you can write it off on your taxes. wink

The FestivalNet Giving Tree - Two Organizations This Month!

Established in 1996, Under One Sky Village Foundation provides services for pre-teens and teens who have experienced, or are experiencing, foster care. The non-profit’s year-long programs promote emotional, intellectual, social and spiritual growth and help youth to establish permanent connections to a mentoring community of supportive adults and peers.


Jack's Tricycles GoFundMe: For more than a decade, 58-year-old Jack Carlson has dedicated himself to one key belief: Every kid should be able to ride a bike. And that includes children with disabilities. But often, adaptive tricycles are expensive and don't meet the specialized needs of many children. "Figuring how to adapt a bike isn't the biggest challenge," says Jack. "Funding is."

Our CFO, Connie, chose Under One Sky Village Foundation and Jack's Tricycles GoFundMe to receive a portion of FestivalNet's gross profits this month.

See all our recipients on our ever-growing FestivalNet Giving Tree!

We're always looking for articles about working in the festival biz: tips, ideas, & resources. Send to: news@festivalnet.com and put "FestivalNet Newsletter" in the subject.

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