Demographic Data is Crucial To Event Success

January 2014

The outcome of your event greatly depends on catering to your demographic. This month, read tips from our local experts on gathering demographic data.

This month, we also have a special side note from us here at FestivalNet, personally. We recognize that bees play a very important part in our environment, and are currently disappearing. Pro Member and entertainer Kenny Silkie has added a new performance to his repertoire to shed some light on this issue, and we reached out for more info. Please read the Bee Story below for more information on this unique and apropos festival performance available now for bookings.

Have you added individual images to your events yet? Events with photos will have increased visibility throughout the website. Please add your festival image today - just visit 'manage my events' and click 'edit' next to each listing. In addition to your festival images, be sure you also have a profile picture for better ranking in our Community. Events and profiles with photos will always get noticed first! Get in touch with customer service if you need assistance.

Happy promoting!
FNO Newsletter Editor

Demographic Data: Crucial To Event Success
by The Writing Team of Looking Glass Strategic Research Consultants

As the festival and event industry experiences continued growth, productions are being increasingly attended by a diverse range of attendees spanning many demographic characteristics. Whether a production is ticketed or non-ticketed, collecting and understanding attendee demographic data provides significant value to organizers in many ways.

Examples of demographic information include age, traveling party size, presence of family traveling parties, ethnicity, education level, home ownership, employment status, household income, and place of residence. Data is best collected by surveying attendees to gather response information. In order to provide a non-intrusive and positive experience for attendee survey respondents, well-designed questions must be asked at appropriate opportunities either during or after the production. The proper survey research approach is critical to the collection of accurate and reliable data.

Assembled demographic data provides insight into the best approaches for event marketing efforts. By segmenting your attendees through different demographic characteristics, target audience trends can be identified. The result is the ability to make informed decisions that most effectively allocate marketing budgets to reach specific media outlets and target audience(s). Additionally, repeated research over time can offer insight into emerging audiences, helping to identify opportunities for new marketing strategies and increased exposure. It is important to note that the demographics of your community do not necessarily reflect the demographics of your production. This is especially significant for regional and national productions attracting large segments of non-resident attendees.

Read more here!

Makin Larvae.. a Honey Bee Love Story

Mission: "To reach hometown America, with a way to become better informed about honey bees, and their impact on our food supply. "

A brand new, environmentally friendly show, presents across the US in 2014.

Entomologists, farmers and agricultural scientists universally recognize the crucial significance of honey bees in the pollination process of the world's plant species and also a size-able amount of our food supply. Education and public awareness is integral in sustaining the honey bee and highlighting the ethical treatment of bees and issues bees face.

In an age when honey producing bees are disappearing at an alarming rate, today more than ever, we must educate and agriculturally prepare consumers to face the world of tomorrow. We do this by starting at the grass roots level and providing hometown America with useable information and action steps they can implement. Such as using part of our presentation to identify flowering plants that attract honey bees which can be added to a garden. By engaging adults and children, we make them proactive, in sustaining one of nature's most influential resources...the honey bee.

The educational 30 minute sketch comedy,

MAKIN' LARVAE...A Honey Bee Love Story, takes this message to hometown America! Makin' Larvae...A Honey Bee Love Story, will make a national impact, engaging, and educating. Most importantly, making citizens, activists for the importance of honey bee preservation, leaving with a deeper appreciation that they do indeed, have the power to positively impact the world in which they live!

MAKIN' LARVAE...A Honey Bee Love Story is booking now for the 2014 event season.

Featured Festival

Glendale Chocolate Affaire

Featured Musician

Katlin Owen

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Joyful Crystals

National Event Services

Expansion Capital Group

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