Powerful Social Media Tools for Event Planners By Jose Gallegos for bizzabo.com
You're probably already tapping into a couple of social media tools before, during, and after your event, but have you dug much deeper than sending out a few Tweets or setting up a Facebook event? With the huge glut of tools available out there, it can be overwhelming trying to find the ones that won't break the bank and will actually help make your event more engaging.
To guide you in the right direction, we've put together a list of the most powerful social media tools that can do all sorts of awesome things for your event, like encourage interaction and increase ticket sales.
People trust their peers more than they trust you. It's just the way things are. Content created by your attendees and fans is more likely to get traction among your audience and create a buzz around your event.
Engagement increases on average 28% when consumers are exposed to a mixture of user generated content and professional content whipped up by you.
TINT lets you manage all social mentions from one backend and display live Twitter and Instagram feeds so attendees can interact in real-time.
Events are collaborative in nature. Whether it's connections which happen between attendees, exhibitors, or speakers, nurturing the beauty of those collaborations should be a high-priority for event planners.
Social Tables weaves together the before, during, and after sections of your event. Beforehand, the tool helps you choose the best venue by exploring detailed floor plans and image galleries, and during it helps you give your event that extra "oomph" with diagramming software, seating charts, and meal planners. Your team can access the platform wherever they are, so everyone knows what's going on at any given time.
Let's face it - people love taking selfies and sharing them with their friends and family across social media. By implementing a photo booth, you're giving them the chance to share their experience far and wide, reaching a larger audience and generating more buzz around your event.
But OMBooth isn't just your average photo booth. This futuristic tool automatically uploads photos straight to social media and can turn still images into GIFs for more visual fun.
Encouraging event attendees to get themselves on social media and share something with the right campaign hashtag is often a losing battle. That's where GoBabl comes in.
Rather than letting you monitor social media activity around a hashtag, it ring-fences a specific location and gathers together the updates shared there. So, if you ring-fence the venue your event is at, it will pull together all the Tweets, Instagram posts, and Facebook updates from that venue, regardless of whether they've included the right hashtag.
For a lot of event organizers, the biggest hurdle is getting people to buy tickets and turn up to the event. If your audience isn't huge, you can tap into the wider social network of those who do plan on attending with EventBee. If you see a friend is attending an event, you get curious.
EventBee allows attendees to promote your event by sharing their attendance with their wider networks — with the simple click of a button.
SocialBear provides a number of social media-friendly, visual-based sharing options that encourage attendees to start sharing right away. Their best-selling service is the Insta-friendly GIF pods, where guests can turn selfies and visuals into GIFs to upload right away.
Like SocialBear, Luster also specializes in allowing attendees to share visual updates. But, rather than just sending out the content to their own networks, Luster combines all the visual content shared at an event.The result? A real-time hashtag mosaic that can be displayed anywhere at your event.
Superpower Your Event With Strategic Social Media Tools
With the host of social media tools we've spoken about here, you can generate a huge buzz around your event, sell more tickets, and have people talking about it long after the event is over.