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FestivalNet Promoters & Event Organizers News
October 2019

When it comes to your event's bottom line, the difference between black and red often depends on sponsors. They add uniquely valuable experiences to event attendees, and can signal to industry stakeholders that your event is valuable. But, how to write an email which gets read and not trashed? Read on for some tips.

Even as we mark calendars and make lists in preparation for the upcoming holiday season, many of us also set aside time to assist the less fortunate, as a way to give the season deeper meaning. This month, we put an apple on our Giving Tree for Samaritan's Purse. The non-profit has opened operations in the Bahamas to help alleviate the nearly unimaginable suffering caused by Hurricane Dorian.

Happy Fall,

Marisa Morgan
FN Newsletter Editor

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Crafting Emails to Potential Sponsors Which Get Replies
By Daniel Mendelson |

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Don't expect to secure a deal just by writing an email alone. You're starting a conversation, not signing a deal.

So, as you write, keep in mind the end goal: beginning a conversation and ultimately scheduling a meeting to discuss the sponsorship opportunity.  The email should focus on value, be an articulation of shared objectives and audiences, and have a tone and language which elicits feelings of partnership.

image via Sergey Zolkin


It’s critical for constructing the most effective cold email to potential sponsors. First, find out everything you can about the sponsor’s company. Focus on values and marketing objectives. Then, think about how your event can further these values or objectives.


 Read more!

Reach your target market with the FestivalNet Call For Artists E-Blast & Featured Events

Connect with over 67,000 artists and crafters who currently receive the "Call For Artists" Email Blast every week. Choose to be in the e-blast for one to four months plus get listed in our special Call For Artists Web-Page.
Want to reach festival-goers, would-be sponsors, tourists, and travelers? Then become a Featured Event! You will receive more visibility and clicks because your event will appear above the free listings.
Check out this side-by-side comparison and as always, get in touch if you need some help.

The FestivalNet Giving Tree

For over 40 years, Samaritan's Purse has aided the poor, sick, and suffering here at home and around the world. Right now, at the request of the World Health Organization and the Bahamamian government, the non-profit is operating an Emergency Field Hospital in Freeport, performing life-saving surgeries and treating patients for a variety of injuries and illnesses.

Our Events Database Manager, Sara, chose Samaritan's Purse to receive a portion of's gross profits, this month.

See all our apples up on our Giving Tree page!

We're always looking for articles about working in the festival biz: tips, ideas, & resources. Send to: and put "FestivalNet Newsletter" in the subject.

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