Find out how to get people into your booth and make the sale in this month's article about spicing up your craft booth!
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FNO Newsletter Editor
Spice Up Your Craft Booth
by Rob Goyette
Once you get people into your craft show booth, it is important to make the sale. While you never know if the person who heads in is going to make a purchase, you might be able to increase the chances by coming up with interesting and unique displays that attract the customer to your crafts.
It isn't easy. You need to use your imagination, and you also need to use a little bit of creativity and marketing savvy in order to get those valued customers to open up their wallets and purses in your craft show booth.
Here are 4 ideas for displaying crafts in order to attract more sales:
1.) Display in surroundings - Let's say you are a potter, and you are trying to sell your flower pots for the upcoming spring flood of gardening gifts. Why not take a half dozen planters (or more) and plant a beautiful array of flowers and plants in them? When people can visualize how the planter is going to look in their yard, they are usually more inclined to make a purchase. Help people 'see' your craft in their homes, and you increase the chance of a sale.
2.) Mannequins for clothes - This is a little bit of an offshoot of the last one, however I think it does bear mentioning. If you are making clothes or scarves or handkerchiefs, it is always helpful to display these wares on something that would show the buyer how it might look on them. No space for mannequins? All of your staff should be wearing the items you are selling. Here's another tip: create an 'outfit' for the mannequin, so people can see how to accessorize or put the piece of clothing into their wardrobe.
3.) Create a theme - If you have outdoor crafts that people can use, then why not turn your craft show booth into an outdoor wonderland? You can have patio furniture, a fountain, and maybe even some 'grass' in the booth. If you create a theme, and then display your products within the confines of the theme, you are not only going to attract more people, but you will make more sales, too.
4.) Use the customer's senses - The more you can appeal to all of the senses (touch, smell, see, hear), the more you are going to sell. If you have knitted sweaters, let them hold, smell, and see the goods. Let them try it on; give the customer a sensory experience, and they will be more inclined to make a purchase. You can do this with a variety of crafts that appeal to all of the senses.
Putting together a winning craft show booth takes a lot of thought. Too many crafters just set up a couple of tables and toss their crafts out there for people to see. I can tell you from personal experience that the more thought you put into your craft show booth, the more sales you are going to make.
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