September 2011
Are you truly representing the pieces that you're trying to sell online? Last month, we gave you tips on taking great photos of your products, but the item description can also help determine if you make the sale or not! Read on for tips on writing excellent product descriptions for the items you're trying to sell online.
Check out other FNO Marketplace sellers' shops for inspiration, and remember, it's free to list your products with FNO!
If there are any particular topics you'd like to see covered here, or if you'd like to contribute an article to the FNO newsletters - drop us a line!
Happy selling!
Carrie
FNO Newsletter Editor
How to Write Good Product Descriptions for an Ecommerce Site
by Randall Davidson
As more and more people turn to buying products online instead of in stores, eCommerce sites are booming with business and companies selling products online have gained a definitive edge. In order for your products to sell well, however, you have to do more than simply offer them online. Regardless of your industry, clients will have a sea of choices to wade through when making their online purchases. Excellent product descriptions will make your company's products stand out. These five tips will show you how to write product descriptions that will bring about the client conversion you want and grow your products' popularity and credibility. Read more
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