FestivalNet Logo
FestivalNet Members    User ID:
 Password:
  get password
Festival Network Online - Find detailed info 
on art fairs, craft shows, music festivals, & more events
5 Tips to Maximize Online Holiday Shopping Sales
By Jon Skulemowski

 

Consumers will be logging on ecommerce sites searching for holiday gifts and deals very soon. The traditional kickoff for holiday buying is Black Friday - the day after Thanksgiving. Last year, Black Friday sales through the following Monday, 'Cyber Monday', accounted for 18% of total online holiday sales. U.S. online sales topped $1 billion on Cyber Monday alone. Perfect your marketing and delivery plans as the year's most lucrative shopping season draws near. Here we have created a few tips to be get the most from this season:

  • Consider Free Shipping - Users are more inclined to buy, especially around the holiday season, if shipping is free. Many people are expecting to pay a few dollars more for shipping, but they will show their thanks for free shipping by taking advantage of the promotion and buying a few extra items.

  • Send Holiday Themed Email - Try sending newsletters with holiday-oriented content. Timely, holiday-oriented content is generally well-received by the general public. This is a way for you to showcase features products and give customers additional visual gift ideas. Inform them the promotions are available for a limited time and don't forget to mention the gift cards!

  • Deck the Halls - Be sure your homepage is attractive and featured products are displayed. Consider fresh, seasonal holiday banners! Keep your holiday look consistent within all forms of communication with your audience.

  • Functionality - Consumers expect a page to load within two seconds and find what they are looking for quickly. Accommodate the anticipated spike in traffic by ensuring your site's speed and functionality is up to par.

  • Quality Service - Give customers the best service you can especially around this time of year. It is important for small businesses to give quality service and attention to make a lasting impression. Take care in the details and increase profits by growing your customer base.

 

 


comments

Be the first to add a comment!

add comment

 

We're always looking for articles about working in the festival biz: tips, ideas, techniques, & resources. Send to: news@festivalnet.com and put "FNO Newsletter" in subject line.

Unsubscribe from this list.

Tell your friends about FNO

If you need your user name and password, email info@festivalnet.com for assistance. To ensure delivery of this newsletter, please add news@festivalnet.com to your email address book. Thank you!

Copyright (C) 2013 FESTIVAL NETWORK ONLINE All rights reserved.
Join our Free e-lists! FestivalNetCom
our terms: site - marketplace |  privacy policy |  contact us
© FestivalNet 2017
P.O. Box 18839 Asheville, NC 28814