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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

Years 2012-2018. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

Latest Newsletters - Promoters | Artists & Crafters | Musicians | Food Vendors

Promoters News:

How to Find Companies Interested in Sponsoring Events
By Stephen Kim for bizzabo.com

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Sell to those who want what you’re selling! Sounds obvious, but organizers often overlook this fact when the need for buyers becomes urgent and overbearing. These 10 tips can help you find the right sponsor partnerships:

1) Define The Fundamentals of Your Event

  • What is the overall vision of the event?
  • What overarching goals are you trying to achieve through the event?
  • What are the values of the event brand?

Even interested companies will only only buy-in if they understand your event’s goals and vision. Being able to clearly communicate these values will be crucial in helping you find companies interested in sponsorship.

Read more!

Artists & Crafters News:

Using our Artistic Gifts in Troubling Times
By Phawnda Moore for emptyeasel.com

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Current events seem to be on overload: politics, earthquakes, hurricanes, fires and health problems, to name a few. I’m guessing we’re all feeling a little overwhelmed and maybe somewhat helpless as we read the news—day after day.

image via Phawnda Moore

After we donate money, express our opinions on Facebook and lament with friends, in private moments we still wonder if it will all be OK someday. We wonder how our family and friends across the country will rebuild, heal, and carry on. So many lives are affected, so much needs to be done. How do we go forward?

Let's remember that we can offer encouragement to each other in a unique way, with our art. Someone once said, "People only know what you tell them." This is true of relationships across the board and around the world. There are doubts and fears that art can calm. So what, specifically, can we do?

Read more!

Musicians News:

How to Write the Perfect Cold Booking Email
by Bob Barrick, guest blogger for bandzoogle.com

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Like everything else in the music biz, booking gigs must be approached like a business. The first step in that approach is gaining some understanding of who you’re trying to contact. If you were a promoter and your email inbox lit up with 20 booking emails every day, would you respond to everyone? Probably not. You'd only respond to the ones that stand out. Soundfly put together some booking email strategies to help your cold calls stand out against the crowd.

image via NeONBRAND

Do Some Research

Spamming every event with the same pitch isn’t going to do you much good. That’s where a majority of amateur musicians make their mistake. They don’t realize that talent buyers have seen it all and can pick out serious inquiries from punks with a computer.

Read more!

Food Vendors News:

Top 10 Insurance Mistakes for Food Trailers and Trucks
By Joel Paprocki for insuremyfood.com

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Let's run through the most common mistakes mobile food business owners make when they purchase insurance – as well as tips on how to avoid them.

  1. Buying The Lowest Price Policy You Can Find

Choosing low-cost insurance can – ironically – end up costing you a lot of money. Many low-cost policies have a very small list of claims they cover. 

image via william krause

Since insurance companies are continually pressured to lower prices, they're also forced to reduce plan benefits. This hurts the relationship between insured and insurer, especially when claims are filed that aren't covered by the plan. Don't just jump at the lowest price – jump at the plan and agency that fits you best.

  1. Paying Extra For Additional Insurance Certificates

Commissary kitchens, landlords, event managers, and city health departments often require that you present them with additional insurance certificates. 

Read more!

All Issues:
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017


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