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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

Years 2018-2019. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

Latest Newsletters - Food Vendors | Artists & Crafters | Musicians

Food Vendors News:

By Flipogram

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As a food truck owner, you embrace the challenge of driving from town to town and setting up shop for the day. Your unique type of business gives you the opportunity to increase your market and gain new customers along the way.

image: sean benesh

Because you have the ability to interact and serve a diverse group of people, it's best you make sure your marketing plan is on point. In case it needs some work, or if you want more ideas, we put together four food truck marketing tips that are easy to implement.

Read more!

Artists & Crafters News:

How to Successfully Sell Your Art at Holiday Markets 
by Steff Metal for Empty Easel

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The truth is, not everyone can afford to buy large pieces of art or craft for their loved ones, so it's critical to your success this season to offer a variety of price points.

image via Nathan Lemon

1. Display both expensive and inexpensive work

Arrange smaller, more inexpensive items alongside your larger, more expensive pieces. These might include prints, greeting card sets, and smaller scale sculptures or wall hangings.

When I set up a stall, I like to choose 3-5 of my larger, more impressive pieces to attract people to the stall, and stock the rest with smaller items. Direct people interested in your larger pieces to a photograph book or your website.

Read more!

Musicians News:

How to Create a Context for your Music
By Ayla Smith for bandzoogle.com
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As you plan your digital promotion strategy, one thing to think about is whether contextual content can help connect audiences closer to your music. You can use your own social channels to create a content universe — articles, videos, social posts, and other interactive elements — to drive an emotional connection between your songwriting and your listeners.

image via Paulette Wooten

Here are a few tips for crafting compelling stories to accompany and provide context for your music, online or otherwise.

Be relatable.

You want people to understand and become emotionally invested in what you're saying. Art is such a personal expression, it can sometimes alienate those who haven't had the same experiences. But, you can help connect the dots for them. Using contextual content is a good way to do this.

Identify the essence of what it is you're trying to say — pinpointing the "shareable meaning," if you will — and then find ways to bring that narrative into everything you create: be they truths about love, grief, ambition, embarrassing moments… the list goes on. You want someone to read, listen or watch and say, "Oh, wow, yep… that's me."

Read more!

All Issues:
October 2019
September 2019
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April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
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August 2018
July 2018
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May 2018
April 2018
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February 2018
January 2018


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