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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

Years 2012-2018. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

Latest Newsletters - Artists & Crafters | Musicians | Food Vendors

Artists & Crafters News:

Building Trust at Art Shows Requires New Skills and New Words
by Mckenna Hallett of MygoldenWords.com  - Article source ArtsyShark.com

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In other words, you need your prospective buyer to know -beyond a shadow of a doubt- that you are interested in what they are interested in. To be crystal clear: they are, we ALL are, mostly interested in ourselves. If you appear to be more interested in YOURself, you lose THEIR interest.

"But wait!" you say. "How can I create interest if I don't talk about me and my process and me and my background and me and my thoughts about my art? They need to get to know me, don't they? How will they know I am valued, what my art represents, and that it is worth consideration?"

Well, sure…they need to understand your value as an artist, but they want to know about the things THEY care about. (Read that again and really drink it in!)

Today, the average attention span is about eight seconds. This is especially true during the early phase of first-time engagement. Those first eight seconds need nurturing to expand into ten, fifteen and more. The way to sustain interest in your art is to turn the conversation into whatever subjects interest them – the quicker, the better!

The Four Dirty Little Words

The easiest way (although it takes some practice!) to make sure you are keeping it more about them and less about you is to get rid of the Four Dirty Little Words: I, Me, My, Mine, as much as possible.

Find ways to convey your information by increasing the use of You and Yours and use third party references like owners, collectors, or patrons. For example:
  • Collectors of large work are thrilled to have so many choices for their big spaces. Do you have a space that can handle this size?
  • Have you collected______________? (Fill in the blank with your medium and/or genre.)
  • What most art patrons love about this collection/series/piece is _______________.
  • Did you notice ______________?
  • Is there a certain room you have in mind for your next piece of art?
  • While many serious collectors start with a small original, there are some wonderful limited-edition prints you might want to consider, also.

Read more!

Musicians News:

Should You Take the Gig or Pass?
by Ari Herstand for Aristake.com

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Remember, nothing in the music industry is black and white. Not streaming. Not pirating music. Not playing gigs for free. Is that ever ok? Short answer is yes. Should bands take non-paid gigs? Short answer is maybe. But nothing in the music industry can accurately be answered with a short answer. Use this guide to help you decide if the gig is right for you:

For Paying Gigs:
Don't take a gig unless it meets The Perfect 30 Test:
Payment = 10. Career building = 10. Enjoyment = 10.

You don't want to play any shows for less than a total of 15 on the scale. If the payment is incredible (10), but there will be very little career building potential (3) or enjoyment (2), that equals 15. If there is decent payment (5), but will bring great enjoyment (9), but little career building potential (1), that also equals a 15. Take these shows. The shows you shouldn't take are the ones for little to no payment (1), very little career building potential (3) and very little enjoyment (3) = 7 total. Pass!

For Non Paying Gigs:
There are a few instances when these are no brainers:

For Charity or A Worthy Cause: If you believe in the cause or the organization, then absolutely contribute your services. Your "normal fee" can sometimes be a tax deductible donation for certain organizations. Always ask the org.

Read more!

Food Vendors News:

Will This Food Booth and Menu Make Money?
by Barb Fitzgerald for Foodbooth.net

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This past year has been a year of transition for me. As it turns out, the older I get the harder it is to operate a high capacity tent operation at large events! So, last spring I made the decision to ground my tent/deep fry operation and instead spend the season doing small local events with a new custom built trailer and a new menu. Unlike the tent/deep fry operation that took many hours to set-up, this little trailer is easy to tow and can be ready to serve in less than an hour. The question was: would it make enough money?

Here are some things I learned:

-- Last season was scheduled with a variety of events to learn what market is the best for my new menu. I did the weekly 4pm to 8pm local farmers market plus many community events. All were close enough to home that I could easily commute each day and stock up from home, if needed. This was an important trial for this new menu. This season when I schedule events I'll know the type to target and the ones to avoid.

-- There is money to be made with a simple menu at small events providing you are willing to go to a lot of events! It just gets down to numbers. For example: a simple menu might do well to sell $500 during a four hour farmers market, a large capacity, multi-dish menu operation might sell $5000 at a two day community event. Simple enough. Therefore, to do $5000 with a simple booth/menu you would need to do ten days at the farmers market.

-- However, the math gets a little tricky. For example: the costs of doing business at multi-day events are much higher than short-term local markets because of traveling, lodging and labor. Additionally, event costs such as space fees need to be calculated on an individual basis. The fee for a single day at the farmers market might cost $35, versus the possible $50 to $1000 plus at weekend community events.

-- Food service licensing is also tricky to calculate because every county structures their fees a little differently, depending on what type of license you operate under (mobile or temporary).

As for my new little concession trailer, I designed it specifically to serve my simple menu at small, local events. I had very specific criteria in mind:

FestivalNet Food Ventors News
-- Foremost, I wanted a booth and menu that are simple enough to work alone thereby eliminating the cost and uncertainty of hiring help.

-- I wanted the trailer to be as "open" as possible. So, I made it a "rag-top" where each side panel of vinyl is rolled up for maximum exposure. Alternately, I can roll down certain panels if the wind, rain or sun is coming in too intensely from one direction.

Read more!

All Issues:
January 2018
December 2017
November 2017
October 2017


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