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Festival Network: Festival Industry Partners

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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

Years 2018-2019. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.


Latest Newsletters - Promoters | Food Vendors | Artists & Crafters | Musicians


Promoters News:

10 Easy Steps to Finding Event Volunteers
By Sydney Dawes for Bizzaboo.com

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Finding unpaid help is challenging! But, take heart, this list of tips will help you find and retain volunteers for your next event...and, the one after that.

1. Set up one-on-one meetings with potential event volunteers

If possible, avoid relying only on announcements to find event volunteers. It’s very easy to ignore or say no to an email or newsletter sitting in your inbox.
Start off by trying to recruit coworkers. You can compliment them on something they excel in, and then point out volunteers with that skill set are needed for your event. Describe what their responsibilities would be, while also mentioning the benefits of being an event volunteer.

In your follow up email, letter, or phone call, provide a more detailed job description of the volunteer role, along with details on your event.

image via Perry Grone

2. Utilize volunteer databases

Although one-on-one meetings are more personal, sometimes gathering volunteer commitments from people you know is just out of the question. If that's the case, you can try finding event volunteers through software platforms like Volgistics, VolunteerSpotan or VolunteerHubonline. These platforms provide users with information on thousands of skilled volunteers, as well as resources such as application forms, and schedules.


Read more!



Food Vendors News:

Boosting Your Food Truck's Menu Profitability
By Richard Myrick for Mobile Cuisine 

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Your menu's pricing is the most important factor in determining profitability. It's what generates 100% of the revenue for most food vendors. So, it's critical that you invest time in developing a definitive strategy to build menu profitability.

Gather data

The first step is to know your current menu offerings: how many of which items you're selling, at what time and what location. Use point-of-sale data to understand demand for items and how the product's volume compares to its overall profitability.

Know your costs

Not all of the items on your menu are created equal... in profitability. Unless you know exactly what you're paying for each dish, you won't really know your money-makers, which items you should suggest more often, the items on which you should raise prices, or which items you might consider dropping altogether. A good first step in figuring out your real costs is to update your inventory list with accurate, current prices.

Read more!



Artists & Crafters News:

6 Steps to Selling Art Without Ever Selling Out
By Jessica Serran for Empty Easel

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The trap comes when we get caught up thinking: “I’m not ready,” (because hello, we’re never actually ready) or “I don’t have a shopping cart set up” (hello perfectionism!) or, “No one is going to buy my art.”

The truth is that you don’t need to have or to know these things, yet. What you do need is this: exactly what you already have, right now, at your disposal. That, and a burning desire to sell some art.

image via jessica serran

Step 1: No is not an option

This is about owning your desire, making it a burning one, and committing to it. You have to decide that you refuse to take no for an answer. Period. “I am selling my art. I am manifesting $2000 this month. I am moving into the apartment of my dreams. Period.” This energy is the stuff of miracles.

Read more!



Musicians News:

From 150 To 500,000 Monthly Spotify Listeners Without Playlists
By Ari Herstand for Ari's Take
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Three years ago the northern Virginia conscious hip hop artist, Lucidious, was struggling to get listeners to his music. He had about 150 monthly listeners on Spotify (no I didn’t forget a zero) with merely 45 followers, about 1,500 followers on Instagram and Facebook. And was making less than $100 a month from his music.

Today, he has 500,000 monthly listeners on Spotify (no my finger didn’t get stuck on the zero key), over 50,000 followers on Spotify, 245,000 Likes on Facebook, 100,000 followers on Instagram, he’s getting around 5 million streams a month, has over 100 million total streams across all platforms and is making around $20,000 a month just from his recorded music. 

image courtesy ari's take

So how did he do this?

He utilized direct marketing strategies on Facebook and Instagram to find his audience and get them into his world. Specifically, he mastered the Facebook Business and Ads Manager and ran all different kinds of video ads targeting fans of similar artists.

They came pouring into his world and eventually he was getting fans to click his ads at around $.02 per click - putting every marketing expert to shame. Spending about $10 a day, he was pulling in around 500 new fans per day. And because his music is great and his Instagram is engaging, these people who started off as passive observers turned into die hard fans.

Read more!



All Issues:
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018


 

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