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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

Years 2012-2017. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

October 2017 Newsletters - Artists & Crafters | Musicians | Food Vendors | Promoters | MarketPlace

Artists and Crafters News:

How Efficiency Can Improve Your Life and Art
by John P. Weiss for faso.com

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The majority of artists I know have day jobs. They set their alarms, brew their coffee, tighten their neckties, perfect their makeup, grab their computer bags and hit the morning commute.

Their days are filled with meetings, quotas, emails, phone calls, texts, travel, office politics, deadlines, promotions, acquisitions, shift work, and the many other quotidian rhythms of commerce and professional life.

Some days bring professional recognition, raises, bonuses and personal satisfaction. Other days bring let downs, frustration, depression and a sense of endless entrapment.

Add into the mix all the commitments and responsibilities of family life. Getting the kids to school, sports practice and assuring homework gets done. Maybe a quick workout, walk the dogs, enjoy a glass of wine with your spouse and then it's off to bed. Before you know it, the alarm clock shakes you out of a blessed slumber and you're back on the career treadmill.

Somewhere in the above narrative, waiting like a forgotten child at the bus stop, is your artwork. Remember that? Before school, marriage, career, mortgage and life took over?

Read more!

Musicians News:

Sharpen Your Creative Edge
by the writing team of nationwidedisc.com

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If you are trying to make it in music today, it is likely that you're writing at least some of your own songs. This can be a daunting task considering the seemingly inexhaustible volumes of music in the world today. And yet, the hits just keep coming. (Granted not all the music you hear on the radio is created equally, but I digress.) So what can you do to make your songs the best they can possibly be? Let's chat.

1. Be A Student

This could seem like a pretty basic concept - maybe one from which you feel you've graduated. There is an argument, however, for lifelong learning. There are always ways to improve. And when you improve your musicianship, you will unwittingly (or maybe wittingly) advance your songwriting chops. So, maybe you're a guitar player? How often do you practice on daily basis? Practicing scales, learning other artists' lead parts, developing your finger picking - these are just a few ways to get better as an instrumentalist. You're a lead singer? How are your harmonies? Regardless of which instrument is your focus there is always room for improving your knowledge of theory. The more you learn about musical concepts, the more you'll know which rules can be bent or, even broken. Continuing your musical education will not only improve your ability to write, it will make you a more valuable musician in the long run. Need help figuring out where to start? There are music theory workbooks and websites out there for people just like you. Another approach you could take is to make a rough recording - nothing fancy (think iPhone recording in your room) - of you performing your song. This will help you hear the things you like about your song and the things you may want to work on. If you're looking for a higher level of intervention, it may be time to get some lessons or take a class. Orů

Read more!

Promoters News:

Biggest Social Media Mistakes
by Eugene Loj

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Yesterday, I made a brief stop at my local Barnes & Noble to check out Gary Vaynerchuk's book, "The Thank You Economy." Gary is one of my favorite social media experts. I give him a ton of credit because his wisdom comes from experience, NOT just book smarts.

These days the Internet is full of "marketing experts" and "Internet gurus" who are great at regurgitating info, but when it REALLY matters - can't deliver results. I digress . . .

During a quick scan of the "The Thank You Economy," there was a series of bullet points that jumped out at me. The bullet points addressed mistakes that companies make with their social media efforts.

Here are Gary Vaynerchuk's - "Biggest Mistakes Companies Make with Social Media":

  • Using tactics instead of strategy
  • Using it exclusively to put out fires
  • Using it to brag
  • Using it as a press release
  • Exclusively re-tweeting other people's material rather than creating your own original content
  • Using it to push products
  • Expecting immediate results

Read more!

Food Vendor News:

What Happens When Food Carts Close in the Winter?
by Barb Fitzgerald

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Recently, as I drove through Portland Oregon, I passed several food carts that were closed for winter. It got me wondering what the operators of these carts do for income while they wait for better weather to re-open in the spring. It also makes me wonder why these people chose to open a food cart rather than sell seasonally at special events with a food concession. I assume the need for a full-time income is the main reason. But, if a food cart is forced to close for lack of sales, what is the advantage of having a food cart? Do they prefer to sell from a stationary location, regardless, rather than set-up at temporary events? Or, are there other reasons?

I suspect that many food cart operators want a full-time income but didn't know in advance of opening how well they would do month-by-month. It is no small thing to design a food cart and menu, become licensed, and commit to a location. And, it is not until the cart has been open through the seasons that they learn if their location and menu will produce a steady income. At that point, if their location doesn't sustain adequate sales, it is difficult and expensive to move a food cart to a better location.

Read more!

Should You Quit Your Day Job?
by Carolyn Edlund

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Several people lately have asked my opinion of simply quitting their day jobs and going solo as an artist. I'm self-employed myself, and owned a studio for over twenty years, so I'm a big fan of the independence and satisfaction of being a business owner. But it's not for everyone.

It partly depends on your personality. Does facing a challenge, like coming up with next month's rent through sales of your work, energize and motivate you? Or does it throw you into sudden panic and possibly an anxiety attack? Only you can tell what your comfort level is here. But, you can overcome some of the stress by putting a plan into place that works on multiple levels to bring in the income you will need when you quit that day job.

Read more!

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