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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

Years 2012-2018. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

Latest Newsletters - Promoters | Artists & Crafters | Musicians | Food Vendors

Promoters News:

Impression, Impact, Interest!
By FestivalNet's Dynamic Duo Marisa & Julie

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That's what we want to help you create with someone's very first look at your listing! While it may be trite, it's also true: you never get a second chance to make a first impression. And, your event listing reaches thousands of your potential audience every day with 1,000,000+ views of FestivalNet each month!

So, we're sprucing things up with an exciting website improvement. The size of every single event image, everywhere on the site will be increased next week. If you've already uploaded an event photo, great! It will have even more impact now.

Events with no photo will be assigned a default image. We've spent hours handpicking good shots for this project, but a great photo from your specific event would be even better! While your event logo is fine, a picture of activities, performers, artists, crafters, vendors or attendees enjoying your festival has a greater impact.

Some tips for getting great shots, even if you're a beginner:
  • Shoot non-stop from set-up to pack-up and even what was left behind. Capture entertainers and their audience's reactions. Shoot the parades, the crowds, the landscape. Consider how the mood changes from day to night and get some evening shots.

Read more!

Artists & Crafters News:

5 Aspects to Consider Before Signing on to an Art Festival
By Niki Hilsabeck in Art Business Advice

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While sharing your art with festival-goers can bring great rewards, it's also an investment of time, money, and energy. Here is a list of factors to consider before signing on to an upcoming festival.

1. Cost

The first thing I look at when signing up for a festival is cost. In addition to the fee to participate, I know that I'm going to be spending money on gas, food, frames, and any other packaging and display items to bring to the event.

Some events will offer perks for artists, such as a meal, snacks, or drinks, which helps. And, keep in mind that if your artwork isn't priced appropriately for high-end festivals, the cost to attend the festival might mean that you're going to lose money.

Likewise, if your artwork is priced too high for a low-end festival, you may have trouble finding customers and will end up wasting money to attend (and, more importantly, time which also translates to money for many of us).

Before signing up to an event, take out your calculator and tally up your costs (don't forget to leave a cushion for money you might end up spending on small emergencies that often happen en route to or during the event).

With those costs in mind, determine how much art you would need to sell to recover your costs, and decide whether or not you feel comfortable spending the money to attend.

Art Fair

2. Setup stress

A festival that provides a smooth setup process (especially with event helpers to get you quickly unloaded) and reasonably close parking can make a big difference in your event experience. Beware of events where you're expected to maneuver your own way through roadblocks to get to your booth, or expected to park far away from the event itself.

Festivals located in the middle of a busy eating or shopping district can be appealing, but if the local business owners do not want vendors parking anywhere near the event, you might find yourself facing a long trek to and from your vehicle when setup is over and breakdown time arrives.

Whatever you do, don't be tempted to park illegally. I was at a recent festival where an artist had her car towed, leaving her and her toddler stranded at the event because the car seat was in the car. If you haven't attended or participated in a particular festival that interests you, inquire ahead of time about setup and parking.

3. Weather

This may sound funny coming from a Southern Californian, but weather can make or break a festival for me. I know there are hardier festival exhibitors than I who brave storms and gale-force winds with their displays, but I don't have that kind of stamina, so if a festival is in an area known for wind gusts, I'm usually out.
Oppressive heat is another consideration, although out here, people tend to expect the heat. If you're looking at the requirements for a festival and extreme weather is mentioned, be sure you have the appropriate gear to secure your display (and insurance on your work, to cover losses if they happen).

Read more!

Musicians News:

EPK Essentials: What You Need to Create a Buzz-Worthy Press Kit
By NationWide Source

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If you are a musician trying to get booked, or get featured in a publication or blog, chances are you will need an Electronic Press Kit. We've outlined the things you must have in your EPK, as well as, some common hosting options to consider.


Your music should be featured prominently in your EPK. Venues and talent buyers will need to hear your music to make sure it will fit with the sound they are looking for, and writers won’t be able to write about your music unless they can hear it!

It's standard to have your music available to stream first, and then an option to download. Most people in the music industry don’t have time to wait for your file to download, and might be wary to download an attachment from a person they don’t know. So make it easy for them to stream your music, and then give them the option to download it if they really want to.

Soundcloud is a great platform for this. It's easy (and free) to upload your tracks, and you can even make them available for download. They also have a player that is embeddable in most websites, so you can place your music on whatever hosting option you choose.


A great way to show off what you've got as a musician is through video. Featuring a great live performance video or a really well done music video can make the difference between an EPK that gets passed over and one that stands out to promoters and press.


You probably already have a bio for your band. But your EPK should have at least 2 versions of that bio. A shorter version (a paragraph) that is featured prominently in your EPK, and an expanded version (4+ paragraphs) that is available by clicking through to expand the bio (or to a different page) and/or available for download.


Every EPK needs to feature some high quality, professional band photos. You should have them displayed on the site, as well as easily available for download.


What would an electronic press kit be without some actual press? Pick a few quotes from any write-ups you've gotten. Choose quotes that have lots of descriptive language, or that come from a reputable source. If you don’t have press yet, don't sweat it. That's what this EPK is for!

Contact Information

You need to make sure that your EPK makes it very easy to get in touch with you. Make it very clear exactly who should be contacted for booking, press, or more general inquiries.

Read more!

Food Vendors News:

Have You Prepared for this Year's Festival Circuit?
by Robert Berman for Mobile Catering Business

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For many of us Spring is the time to dust off and freshen up our concession trailers and food carts in preparation to, once again, head out on the festival circuit.

A coat of paint, some axle grease and air in the tires may be all that are needed to ensure a safe and prosperous journey on the open road. However, now is also the time to consider freshening up your menu.

Food Vendor News

New methods of fast freezing and storing food coupled with our ethnic diversities have brought a multitude of new and exciting offerings to food concessionaires. Although the fast food industry is always under pressure from health advocates, it has improved dramatically over the years. The use of oil containing trans fats is all but history in the food industry.

But, food concessionaires and vending cart operators have to be careful when considering diversifying their menus. In general, the more items on a menu, the greater the amount of food that will not be sold and will need to be disposed of. It also usually means a longer service time for each customer. Combined, these two items can prove to be an economic disaster for the operator.

Read more!

All Issues:
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017


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