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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

Years 2018-2019. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.


Latest Newsletters - Food Vendors | Artists & Crafters | Musicians | Promoters


Food Vendors News:

Boosting Your Food Truck's Menu Profitability
By Richard Myrick for Mobile Cuisine 

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Your menu's pricing is the most important factor in determining profitability. It's what generates 100% of the revenue for most food vendors. So, it's critical that you invest time in developing a definitive strategy to build menu profitability.

Gather data

The first step is to know your current menu offerings: how many of which items you're selling, at what time and what location. Use point-of-sale data to understand demand for items and how the product's volume compares to its overall profitability.

Know your costs

Not all of the items on your menu are created equal... in profitability. Unless you know exactly what you're paying for each dish, you won't really know your money-makers, which items you should suggest more often, the items on which you should raise prices, or which items you might consider dropping altogether. A good first step in figuring out your real costs is to update your inventory list with accurate, current prices.

Read more!



Artists & Crafters News:

6 Steps to Selling Art Without Ever Selling Out
By Jessica Serran for Empty Easel

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The trap comes when we get caught up thinking: “I’m not ready,” (because hello, we’re never actually ready) or “I don’t have a shopping cart set up” (hello perfectionism!) or, “No one is going to buy my art.”

The truth is that you don’t need to have or to know these things, yet. What you do need is this: exactly what you already have, right now, at your disposal. That, and a burning desire to sell some art.

image via jessica serran

Step 1: No is not an option

This is about owning your desire, making it a burning one, and committing to it. You have to decide that you refuse to take no for an answer. Period. “I am selling my art. I am manifesting $2000 this month. I am moving into the apartment of my dreams. Period.” This energy is the stuff of miracles.

Read more!



Musicians News:

From 150 To 500,000 Monthly Spotify Listeners Without Playlists
By Ari Herstand for Ari's Take
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Three years ago the northern Virginia conscious hip hop artist, Lucidious, was struggling to get listeners to his music. He had about 150 monthly listeners on Spotify (no I didn’t forget a zero) with merely 45 followers, about 1,500 followers on Instagram and Facebook. And was making less than $100 a month from his music.

Today, he has 500,000 monthly listeners on Spotify (no my finger didn’t get stuck on the zero key), over 50,000 followers on Spotify, 245,000 Likes on Facebook, 100,000 followers on Instagram, he’s getting around 5 million streams a month, has over 100 million total streams across all platforms and is making around $20,000 a month just from his recorded music. 

image courtesy ari's take

So how did he do this?

He utilized direct marketing strategies on Facebook and Instagram to find his audience and get them into his world. Specifically, he mastered the Facebook Business and Ads Manager and ran all different kinds of video ads targeting fans of similar artists.

They came pouring into his world and eventually he was getting fans to click his ads at around $.02 per click - putting every marketing expert to shame. Spending about $10 a day, he was pulling in around 500 new fans per day. And because his music is great and his Instagram is engaging, these people who started off as passive observers turned into die hard fans.

Read more!



Promoters News:

Be Business-Efficient
by Sandy Hammer for Catersource

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The key to freeing up more time is simply to get through your to-do list faster. Easier said than done, right? Stay with me, though, and we’ll look at some of the biggest efficiency hindrances, as well as best practices for overcoming them and finding more time in your day.

image via William Iven

Emails

Ah, the dreaded inbox. While necessary for communication with colleagues, clients, and prospects, it can easily become a black hole that sucks up hours of time. Soon enough, it’s time to go home and you’re wondering where the day went. Sound familiar? Well, it’s time to take your inbox back!

I like to look over all of my emails that I received overnight, first thing in the morning. At this time, I respond to emails to the best of my abilities and work to tackle the emails which have pending answers. I make it a point to answer my emails daily, but I also allow specific time periods for it. This allows me to fully focus on the task at hand throughout the workday.


Read more!



All Issues:
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018


 

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