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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

Years 2018-2019. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.

Latest Newsletters - Food Vendors | Artists & Crafters | Musicians | Promoters

Food Vendors News:

The Essence Of Food Truck Brand Marketing
By Richard Myrick for Mobile Cuisine

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Branding doesn't create, build or strengthen your brand. You read that correctly. First and foremost, your food business brand marketing must always be a reflection of the quality of your menu and service. There are really no exceptions to this rule.

Food Truck Brand Marketing

To understand why, it's first necessary to define what is part of a food truck's "brand." Most people think a brand consists of exterior elements: the truck's name, it's logo and the tagline. To get a general understanding of a brand, think about it in the simplest terms.

Read more!

Artists & Crafters News:

5 Ways to Grow Your Art Business 
by Gabe Nelson for ArtsyShark

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You can use everything from social media to a blog detailing your life as an artist to grow your business. Feeling overwhelmed and unsure? Have a look at these tips for some inspiration and support:

image courtesy ArtsyShark

1. Use Social Media Judiciously

People expect to be able to find your art online and learn more about you there. That's not a bad thing, but you want to be judicious. Don't make the mistake of trying to cater to every single platform out there. If you aren't careful you'll wind up with a full-time social media job and you won't have time for creating art!

Read more!

Musicians News:

The # 1 Tip for booking gigs opening for NATIONAL ACTS
By Tim Charron | How to Book Gigs 
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Are you a band or a singer-songwriter with the talent to open for national acts but don't know how to get these gigs?

Are you frustrated because you know your act is good enough but you can’t get a hold of the national act, their label, their manager…

image via How to Book Gigs

Well, let me tell you, I went through this pain for years but through trial and error I learned how to book these gigs. Fast forward a few years and now I have opened for over 30 national acts including Willie Nelson, Charlie Daniels, Bret Michaels, Dustin Lynch, Big & Rich, Clink Black … you get the picture.

I am sharing with you my #1 most valuable tip that can open the door for you to perform with your musical heroes. Enjoy!

Click to watch video in your browser!

Promoters News:

Get The Most From Your Stage
By Greg Whiting with The Sound Guys

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As you're planning your event, here are a few steps you can take to maximize the entertainment value of your stage.

1) Allow time for strike and set

Even with a professional, two person crew (average for most festival/fair stages), it usually takes 15 minutes to get one act off, and the next artist ready to start. If you’re scheduling each act for 1 hour, their set will actually only be 45 minutes. 

image via Igor Stakov

Also, communicate! Knowing what acts are coming up, and being prepared for them will help the crew to be prepared.

2) Rent a backline

Setting up and micing a drum set takes a good bit of time. Many production companies offer rental of a drum set and/or bass guitar amplifier. If all of the acts know they’re required to use what is provided, it will minimize set up time.

 Read more!

All Issues:
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018


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