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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

Years 2012-2019. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.


Latest Newsletters - Food Vendors | Artists & Crafters | Musicians | Promoters


Food Vendors News:

How To Return From Vacation The Right Way
By Richard Myrick for mobile-cuisine.com

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There will be many things awaiting you on your first day back:

  • A full inbox
  • A long list of to-dos
  • Staff and customers needing your attention
image courtesy of mobile-cuisine.com

If you dive right in to your work, you’re likely to wipe out all the benefits of taking time off! Instead, get back into the swing of things while maintaining some of the calm and restoration of your time away.

Block off your morning.

Make sure you don’t have any meetings scheduled or big projects due. Then before you open your inbox, pause and think about your work priorities. As you make your way through emails and voicemails, focus on returning the messages that are connected to what matters most. Defer or delegate things that aren’t top priorities. And, remember it will probably take more than one day to get caught up, so be easy on yourself!

Read more!



Artists & Crafters News:

Hate Marketing Your Art? Try Aromatherapy!
by Dr. Thea Fiore-Bloom of The Charmed Studio courtesy of for Artsy-Sharky

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I used to do anything to avoid marketing. It felt sleazy and didn’t really seem to pull in much business anyway. I was about to give up on it when I decided to throw a Hail Mary pass – and be totally honest, humorous and vulnerable.


People responded. I was shocked. I accidentally stumbled onto what I have termed, meaningful marketing.

Meaningful marketing reveals the soul-connected bits of you and your art through story to potential customers. It feels ethical and attracts your ideal audience. Problem is, opening up and being vulnerable is frightening, right?

Read more!



Musicians News:

7 Music Marketing Truths ALL Musicians Should Know
by Shaun Letang for musicthinktank.com

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Marketing, or rather lack of it, is why many musicians don’t get where they could have otherwise been, and why they struggle to make sales, get gigs, and generally move their music career forward in any meaningful way. The good news, however, is if you’re willing to put in the work, it’s possible to learn how to market your music.

But, before learning specific tactics, it’s important you get a good idea of what music marketing is and isn’t.



1. Marketing Your Music Is Necessary, But Doesn’t Have To Be Difficult

The good news is promoting your music doesn’t have to be hard. Pretty much all of it can be learned, and it doesn’t require a degree in science or math to put into place a solid promotion plan for your music career. As long as you’re willing to learn and put the work in where needed, after a while marketing your music should become second nature to you. Who knows, you may even start finding it fun. :)

Read more!



Promoters News:

How to Find Companies Interested in Sponsoring Events
By Stephen Kim for bizzabo.com

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Sell to those who want what you’re selling! Sounds obvious, but organizers often overlook this fact when the need for buyers becomes urgent and overbearing. These 10 tips can help you find the right sponsor partnerships:


1) Define The Fundamentals of Your Event

  • What is the overall vision of the event?
  • What overarching goals are you trying to achieve through the event?
  • What are the values of the event brand?

Even interested companies will only only buy-in if they understand your event’s goals and vision. Being able to clearly communicate these values will be crucial in helping you find companies interested in sponsorship.


Read more!




All Issues:
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017


 

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