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Festival Network: Festival Industry Partners

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Artists, Craftspeople, Musicians, Festivals, & Others that exhibit, perform or work in the music, art, craft, festival biz and special events industry, will find these past Newsletters of interest.

Years 2018-2019. To access a back issue, click the Newsletter title. Use the search box above to find a topic in all years.


Latest Newsletters - Promoters | Musicians | Artists & Crafters | Food Vendors


Promoters News:

Be Business-Efficient
by Sandy Hammer for Catersource

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The key to freeing up more time is simply to get through your to-do list faster. Easier said than done, right? Stay with me, though, and we’ll look at some of the biggest efficiency hindrances, as well as best practices for overcoming them and finding more time in your day.

image via William Iven

Emails

Ah, the dreaded inbox. While necessary for communication with colleagues, clients, and prospects, it can easily become a black hole that sucks up hours of time. Soon enough, it’s time to go home and you’re wondering where the day went. Sound familiar? Well, it’s time to take your inbox back!

I like to look over all of my emails that I received overnight, first thing in the morning. At this time, I respond to emails to the best of my abilities and work to tackle the emails which have pending answers. I make it a point to answer my emails daily, but I also allow specific time periods for it. This allows me to fully focus on the task at hand throughout the workday.


Read more!



Musicians News:

11 Essential Online Music Marketing Tools
 
by Lisa Occhino for bandzoogle

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If you’re just starting to dip your toes into the world of online music marketing, the number of platforms at your disposal can be overwhelming. Fortunately, many of them are free (or very affordable), so there’s little risk with trying them out.

image via frankie cordoba

Mailing list

For the average artist, the mailing list is that thing you put in the back of the room on your semi-professional-looking merch table. You don’t encourage people to sign up, and your average fan doesn’t even know you have one. What’s worse is that you rarely use it, and you probably send out one newsletter update every four months or so.

That’s a big mistake, because your mailing list is the single most important marketing tool you have. Social media is great and all, but no one can keep track of everything in their feeds. And certain platforms (like Facebook) have made it increasingly difficult to get your content seen unless you pay for advertising.

Read more!



Artists & Crafters News:

Art Fair Show Tips: How to Make More Sales
by Carolyn Edlund for Artsy Shark

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Make a personal appearance and be accessible.

It’s amazing how many times exhibitors are simply not in their booths during festival hours. At times this may be unavoidable, but often artists have a level of discomfort and stress that finds them socializing elsewhere, or they subconsciously avoid dealing with the public.

image via @squareinc

It can be stressful to work a show, promoting your art or handmade work and trying to close sales – no doubt about that. But you cannot sell anything if you aren’t physically present to do so. If you’ve shied away from this before or feel anxiety about exhibiting, resolve to be present in your booth as much as possible to develop a comfort level.

Read more!



Food Vendors News:

What NSF Certified Means To Your Mobile Food Business
By Richard Myrick for Mobile Cuisine 

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Depending on your local health regulations, certain pieces of equipment must be NSF certified for your food truck to pass health inspection. As an example, the countertop in your home kitchen would not typically pass NSF as it can’t be sanitized as effectively as stainless steel.

If you think you want to operate your food truck kitchen without NSF rated equipment and you are caught, you could face huge fines and in some case may even have to remodel and replace the pieces found inadequate. If you need to replace your interior workspaces or appliances this will typically require downtime, and thus you’ll lose revenue and potentially customers if the non-compliance gets publicized.

Using non-NSF certified equipment will also affect your insurance coverage. If you add a piece of restaurant equipment that doesn’t meet commercial guidelines, any accidents, fires, or loss resulting from that item, and in some cases even the presence of that item in your kitchen, can void your insurance policy.

Read more!



All Issues:
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018


 

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