Once you have your craft down, the next major step is how to market it. Do you have a marketing plan for your creative business? Below, learn how to map one out by answering seven easy questions!
Have you looked at our Affiliate Program lately? You just may want to - we have something special coming up just for you! Take a look under the article for more details.
FN Newsletter Editor
A Marketing Plan for Your Crafts Business
by James Dillehay
Do you have a marketing plan for your craft business? I am not speaking of a business plan, which is a more formal lengthy manuscript used mostly when attempting to raise money from lenders or investors. Instead of a multi-page document, the marketing plan consists of seven sentences which guide your progress in the coming months and years. The seven sentence plan can be drafted on one or two pages.
1. What is your most desired result to be achieved from your marketing activities?
The first part of creating a marketing plan is envisioning what you want the success of your craft business to look and feel like. Start by writing down exactly what you want your craft business to accomplish and by when. If you want $5,000 in sales each month within the next six months, write that down. If you want to get 20 items listed on eBay in the next sixty days, that's a target. Go ahead and make that list right now.
Hop Into Our Affiliate Program!
This Spring, we want to make sure you feel the love! So, in the grand old tradition of spring cleaning, we've dusted off our Affiliate Program. It means more commission cash in your Easter basket or pocket or FN account! We hope it'll make you hoppy ;).
The delicious details coming soon! To receive the love, make sure you subscribe by going to 'Manage Your E-lists' and adding Affiliate Newsletter to your preferences. We'll send it out just once a quarter...hopefully, along with your commission payment! You'll also find member affiliate profiles, tips on painlessly increasing your bottom line, maybe a contest or two. Stay tuned!
The FestivalNet Giving Tree
Our Giving Tree supports organizations working to make the world a better place. FestivalNet Staff members take turns selecting organizations to receive a percentage of our gross revenues. This month's Giving Tree was chosen by our brilliant programmer, Richard Cepas. Richard has selected the Johns Hopkins All Children's Hospital to receive this month's donation. This organization provides expert pediatric care for infants, children and teens with some of the most challenging medical problems in our community and around the world.
To learn more about our Giving Tree program and to see past donation recipients, please visit this page.