What Every Vendor Should Know About Events

September 2016

It's a great idea to establish an online connection between your business and your followers. However, you should also be aware of how you're interacting with your readers. This month's article with tell you how.

Last chance to tell promoters what you want! We're working up a brand new article series that will allow us to share your show-going experiences directly with promoters! We're looking for stories and contributions now, check below to see how you can get involved.

Happy cooking!
Jackie
FN Newsletter Editor


3 Common Blogging Mistakes

by Rodney Washington

You may have a website or a blog that was published when you first launched your business, but are you aware that it could literally be chasing away or turning off your customers instead of drawing them in?


In today's mobile foods business development article we will reveal the three most common mistakes mobile foods entrepreneurs make with their blog and three ways to check if yours is actually working against you:

Mistake #1 - Slow loading content. If you publish large image, audio or videos files that have not been optimized for the web it could take longer than customary to load your pages. It's critical to monitor this because in today's speed demon oriented society web surfers are extremely short on patience. If your content loads too slowly it's guaranteed that you'll lose a significant percentage of prospective visitors. *Remember, people can't buy what they can't find.

Mistake #2 - Confusing site navigation. When you fail to display clear navigational links site visitors will become frustrated. Most will opt not to continue exploring your site. If that happens you're missing a golden opportunity to connect with and hopefully establish a relationship with your ideal customer.

Mistake #3 - Making it difficult for visitors to contact with you. Do you bury your contact information in the back of your site? When you have new visitors coming to your blog site especially for the first time you need to make it easy for them to contact you when they are ready to do business with you. One way to fix this quickly is to publish your contact info in the upper right hand portion of your pages.

Bonus Tip: Consider adding your Twitter and/or Facebook feeds to your blog site. It's one of the quickest ways to keep visitors updated on your most current news and information.

Your Solution Is Here:

If you find that you're making any of the above most common mistakes don't lose heart, they are quite easy to correct. To help you get started in the next section you'll find three quick fixes to assure that your blog site becomes an inviting and user friendly destination.

Read more here!


Tell Promoters What YOU Want!

We want to hear what you look for in a show! As part of an upcoming newsletter series, we'd like to relay your thoughts, concerns, and praises directly to thousands of promoters.

Do you love it when your booth has electricity? Have you noticed a particular layout that works really well? Are you concerned about too much of a certain product being represented at a show? Now's your chance to share it!

Send us any details you'd like to share. Please keep your responses short and generic. A couple of sentences will do wonderfully, but please don't mention any particular show, promoter, artist, vendor, etc by name.

We look forward to hearing from you!

Sugarloaf

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