Festival Network Online - Find detailed info on art fairs, craft shows, music festivals, & more events

July 2012
In May's article, we heard from David Codr of MusicPage.com about Artist Development. This month, we have part two of his helpful tips!

As always, if you have any particular topics you'd like to see covered here, or if you'd like to contribute an article to the FNO newsletters - drop me a line!

Happy rockin'!
Jackie
FNO Newsletter Editor


Artist Development Part 2

By David Codr of MusicPage.com

Facebook Twitter

After promoting or producing around 1,000 concerts, managing bands, booking tours and scouting talent, you pick up a few tricks of the trade. That's how I started doing artist development work. The gang at Festival Network Online asked if I would share a few of my artist development techniques in this newsletter.

Developing a New Market (Part 2)

Last month's article on Developing a new market was intentionally basic for our less seasoned readers. But now that the basics are out of the way, we can delve into real Market Development.

When an artist i am working with starts to develop a new market, one of the first things I have them do is make a list of all the "players" in that market. Usually the list consists of the talent buyers at the venues we want to play at, promoters, local music writers and reporters, DJs at stations that may play the artist, Program Directors for the same stations, area music website staffers, etc.

The idea is to identify all the people you want to work with there. Either to play with or for, or people who can help you get your name out to local music fans. Don't worry about how complete it is at first, its just a starting point. Your list should expand and grow as you become more familiar with the market.

After you have your list, create a document for every person on it. Doesn't have to be any specific program; Word, Pages, or even just an old fashioned piece of paper. Since I've been watching a bunch of old James Bond reruns this week, lets call it a Dossier.

Write the person's name at the top, followed by the name of their company or where they work. Add their email, phone numbers, Facebook address, Musicpage profile address and any other pertinent information.

What's pertinent? That will depend on each person. Ive seen artists add birthdays, hobbies, interests, family member names, things the person likes and dislikes - its up to you. The purpose of the Dossier is to collect and display all sorts of info on this person that you can reference later.

Basically, the Dossier is another instrument in your arsenal. As a touring artist, its hard to keep up with all the details for all the people you work with in your head. The Dossier helps you "remember" things you may otherwise forget.

After you have a few Dossiers started, you can use them to start contacting these people. I'm a big believer in developing personal relationships with the people I want to work with. Its human nature, people like working with and helping people they know.

I don't have any statistics for this, but imagine the overwhelming majority of musicians only call music pros when they want something from them. This is one of the reasons its so hard to get in touch with, or line up opportunities with the people you want to work with. When you call, they know you are doing so because you want something from them.

The Dossier's help you break that cycle. Each time you book a new show in this new market, you pull out the Dossier's of the "players" in that market and start contacting them. The reason of the call? To get together with this person next time you're in town.

It's important to not start things out by calling and asking them to do something for you (book a show, write about you, etc). Tell them you are starting to play in the market and you wanted to buy them lunch to introduce yourself and see if they have any advice as someone experienced in the local music scene.

I like to start with reporters as they are usually easy to meet for a free lunch, and they can help you reach music fans in that market.

When you meet with them, don't sweat them or ask for anything (that comes later). The point is to get to know them and if possible, gain valuable information on the market from their first hand experience. If there are any noteworthy nuggets of info about the person that come out of your meeting, add it to the dossier.

Things like birthdays or special events are things you should note, and call them about later; "Just wanted to wish you a happy birthday," etc. If you want these people to give a damn about you and your music, its always a good idea to give a damn about what's going on in their lives.

If you aren't able to schedule a sit down with any of the "players" you have on your list, keep at it. Sometimes offering to pick up a pizza and meet at their office is a good option if they don't have time to meet you somewhere.

Remember, these are often busy people. Even if you never set up a meeting, you are getting on their radar. And you're doing it in a different way than most artists that contact them because you aren't asking for anything. In fact, you're doing the opposite. You are offering to do something for them!

This will help you stand out among the other artists calling these people. As someone who has promoted or produced over 1,000 concerts, I can assure you that standing out or being memorable to the people you want to work with is supremely important.

Developing relationships with the music pros who work in the market you are developing can have lasting benefits. Not only will they provide you with invaluable information, you are positioning yourself to work with them down the road.

Good luck

- David Codr

In addition to running Musicpage.com, David gives artist development workshops at Music Conferences and private events under the name Guerrilla Promotion.

If you have an industry related question for David, you can post it on his blog http://musicpageblog.tumblr.com

If your looking for music industry access or promotion, set up your own free Musicpage profile at http://www.musicpage.com/pages/new


Get a Link to Your Page in Our Members Link!

Pro Members! If you have a website or blog and link to Festivalnet.com, we will link to your site on our Member's Links page!

The Member's Links page is a great way to get more traffic and exposure to your site. It's a total win-win.

Before getting in touch to swap links, visit your 'My Account' area and click 'Affiliate Tools' on the right to get your code for linking to FNO. Once the link to FNO is live on your site or blog, let Julie know to get added. Be sure your website is listed in your 'modify profile' area. Also, if you do not see 'affiliate tools' in your account area, that means you are not a Pro Member or an affiliate, just get in touch to get started.


FNO Summer Special Plus $100 Flash Contest!

Upgrade to Pro, get an immediate savings of $10 on any Pro level right now.

PLUS, you will be automatically registered to win $100 toward FNO products in our Flash Contest!

Or to qualify for the Flash Contest only, you can Like our Facebook Page and

click the "Share" button under the contest post on our Facebook time line to share this with your friends!

The Flash Contest is available to all FNO members. The winner may use the $100 any way they want on FNO products or any products in the FNO Marketplace!

That's it, use discount code: dsp1208ss to go Pro Now or share it with your friends and you will be registered to win $100!

Next month we will pick a lucky winner from the folks who upgraded to Pro using the discount code or shared this special/contest. You can do both (upgrade and share) to increase your chances that you will win!

Featured Band:

FNO Marketplace:


Visit our newsletter archive for more helpful articles


Vote on New Member Features

Here's your chance to make suggestions on new features or improvements you would like to see us make to the FNO site. You can rate changes in order of importance to you or make a suggestion. We're looking forward to hearing from you!


Let Us Pay You!


We have a brand new Affiliate Widget page! Our new widget page gives you options with your specialized FNO Affiliate Number already in the code. We have tons of widgets to choose from, and have made it easier than ever to use. You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.

Word of mouth is the best form of advertising, and we'd like to thank you for spreading the word about FNO. You could be earning extra cash just by referring fellow vendors or festival participants to FNO

Quick info about our affiliate program:

  • We pay $5 for each new pro member you send our way.
  • We pay quarterly via Paypal.
  • You may apply your affiliate credit towards next year's renewal.
  • Referrals can come in via word of mouth or through special tracking links you use in emails or online.
Be sure to hand people your business card or a custom FNO Affiliate Flyer when you refer them to be sure you get credit when they join as a Pro Member. If you want to learn more, go here - where you can print your own flyers to hand out (to do this, you must have an affiliate number, all Pro Members automatically have one, if you are a free member, you must request one).

We're always looking for articles about working in the festival biz: tips, ideas, techniques, & resources. Send to: news@festivalnet.com and put "FNO Newsletter" in subject line.

Unsubscribe from this list.

Tell your friends about FNO

If you need your user name and password, email info@festivalnet.com for assistance. To ensure delivery of this newsletter, please add news@festivalnet.com to your email address book. Thank you!

Copyright © 2012 FESTIVAL NETWORK ONLINE All rights reserved.
Join our Free e-lists! FestivalNetCom
our terms: site - marketplace |  privacy policy |  contact us
© FestivalNet 2017
P.O. Box 18839 Asheville, NC 28814