Approaching Music Journalists
August 2013
Ready to go public? This month, we'll learn how to approach music journalists.

If you're looking for a new audience to play to, you might want to check out our Marketplace. You can sell mp3s, cds, records, books, merch - anything you'd like!

Happy rockin'!
Jackie
FNO Newsletter Editor


Approaching Music Journalists

By Blake Guthrie

play as a bandAs a working musician who is also a working music journalist I've made friends in both fields of the music industry, so I feel I have something to offer to this topic outside the traditional methods.

The number-one thing to consider when approaching a journalist is first-contact. Do you want to make first-contact via e-mail or snail-mail (which still works, by the way) or in person?

If you choose e-mail, be concise, professional and personal. A professional music critic receives so many e-mails a day that he or she can't keep up with them. A short personal note up front just might be the trick to being remembered, because then they will feel the need to respond.

If you choose snail-mail show them your handwriting somewhere, like a note in the margin of your press release, to grab their attention away from what they are used to seeing in the typical press release.

If you choose to make first-contact in person, congratulations. Actually meeting a music journalist in person for the first time is like a trifecta when it comes to scoring good press. It becomes much harder for someone to ignore you when they have actually met you face-to-face and shaken your hand.

The thing to remember upon meeting the music critic is that the critic is a music geek, just like you. State your name and what you do but then proceed to talk about OTHER music besides yours. They will remember you then. After that FOLLOW UP. The follow-up is the key to getting press. They don't care about you, but you do care about them, so FOLLOW UP (this tenet involves exchanging contact info, which should go without saying).

Outside of meeting the writer in person, do your research. The first major press I ever received as an artist came from researching the tastes of the three music writers in my local paper. I realized after doing the research that only one of these writers would be into my music. I sent a personal e-mail inviting him to my show, opening for another act he had written about in the past. Upon meeting the writer after the show the first thing he said to me was "I never would've come out early to see you if you didn't send me that e-mail."

Read more here!


Let Us Pay You!

We will pay you $5 for every new paid member you send our way. You can make money by simply telling others about FNO. Refer two friends, get $10, refer four, get $20... Take the cash or apply your earnings toward next year's renewal! We have tons of widgets to choose from on our new Affiliate page, and have made it easier than ever to use. You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.

Word of mouth is the best form of advertising, and we'd like to thank you for spreading the word about FNO. You could be earning extra cash just by referring fellow vendors or festival participants to FNO.

Quick info about our affiliate program:

  • We pay $5 for each new pro member you send our way.
  • We pay quarterly via Paypal.
  • You may apply your affiliate credit towards next year's renewal.
  • Referrals can come in via word of mouth or through special tracking links you use in emails or online.
Be sure to hand people your business card or a custom FNO Affiliate Flyer when you refer them to be sure you get credit when they join as a Pro Member. If you want to learn more, go here - where you can print your own flyers to hand out.

Featured Festival:

Featured Promoter:

Featured Product:



FNO Giving Tree:




Visit our newsletter archive for more helpful articles


Find Events
Select State/Prov.
Select Month
We're always looking for articles about working in the festival biz: tips, ideas, techniques, & resources. Send to: news@festivalnet.com and put "FNO Newsletter" in subject line.

Unsubscribe from this list.

Tell your friends about FNO

If you need your user name and password, email info@festivalnet.com for assistance. To ensure delivery of this newsletter, please add news@festivalnet.com to your email address book. Thank you!

Copyright © 2013 FESTIVAL NETWORK ONLINE All rights reserved.
Join our Free e-lists! FestivalNetCom
our terms: site - marketplace |  privacy policy |  contact us
© FestivalNet 2017
P.O. Box 18839 Asheville, NC 28814