Festival Network Online Newsletter
Music Edition - January 2006
This is an opt-in newsletter. If you got this by mistake,
please follow the link at the bottom.
A note from the editor...Hey FNO bands and performers,
Happy New Year from Festival Network Online. We hope your year is off to a great start.
This month, I bring you couple cool more articles from Bard Marc Gunn who has some free advertising tricks and suggestions at increasing your email list.
Remember, if you have a website and are a FNO Pro Member, you are eligible to be on the FNO Member's Links page. Ask me how!
As spring slowly approaches and you are all busy booking your circuit, remember to log in and rate shows that you attended last year! If you need any assistance, don't hesitate to drop me an email.
Getting free advertising is never easy. Here are few simple steps that will help you to stand out.
5 Unique Ways To Get FREE Advertising for Your Band
1. Give Testimonials
When you purchase a CD, music book, or any product or service and it exceeds your expectations, e-mail the band/business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end.
2. Leave A Message
When you visit a web site with a discussion board, leave a message. You could post a question, interesting content or a compliment about their web site. Include your signature file at the end of the message. Some discussion boards let you post your banner ad or text link. DON'T spam the board. Offer good, solid comments and your effort will be rewarded. That goes for the next unique way too...
3. Sign Guestbooks
When you visit a well designed website leave a compliment on their guest book. You could give them a compliment on their content, ease of navigation, graphics etc. When you post your compliment include your signature file so other people will see it when they sign the guest book.
4. Write A Review
When you visit a website you enjoyed a lot, write a review for the website. Write about the benefits you gain from the site, the website design, interesting online services it offers etc. E-mail the review to the site. Tell them they can publish it on their web site if they include your resource box at the end.
5. Send An E-mail To The Editor
When you read a good article or enjoy a certain e-zine, e-mail a compliment to the editor. Give the editor permission to publish the compliment in their e-zine if they include your signature file at the end. The editor may post it on his or her website.
How to Double Your Fan Mailing List
1. Help them to Opt-In. Put a "Subscribe to my newsletter" sign-up form on every page of your website.
2. Show them all you've got. Add sign up instructions at the bottom of your list for the other lists you own.
3. Shout it out loud. Submit your newsletter to directories, lists, search engines.
4. Criss Cross. Swap ads and messages with other newsletters with a similar music market.
5. Sell them in your Signature. Add a email@example.com followed by a brief statement about your newsletter to your signature file.
6. Share the love. Encourage your readers to share your newsletter with their friends.
7. Give it away. Offer a freebie for signing up. Free MP3s are always enjoyed.
8. Use the Buddy System. Team up with other bands with similar styles of music and share your list.
9. Take it to the streets. Invite people you meet to sign up. Have 'em sign up at gigs.
10. Make it a lifestyle. Get your fans involved. Have them ask their friends or, if they run a business, customers would like to subscribe.
Articles provided by:
Bard Marc Gunn, owner of the website http://www.bardscrier.com/
Of the Brobdingnagian Bards, Bard Marc Gunn has helped 1000's of musicians save and make money with their musical groups through his monthly newsletter, Bards Crier Music Marketing and Promotion Ezine. Now you can get FREE "how-to" music marketing and promotion advice by visiting www.bardscrier.com. No time to visit the site? Subscribe to the Bards Crier Ezine for Free. Just email firstname.lastname@example.org
Newsletter editor: Julie M. Cochrane
Expert in your field? We're looking for ARTICLES about working
in the festival biz, tips, ideas, techniques, resources...
Articles should be in the 700 to 900 word range and will include a
1 line promotion and the author's site. Send to: email@example.com
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