North Carolina Apple Festival

April/May 2014

We've heard all about data collection and research, but how does all of that work when put into action? This month, we'll look at the case study of a real festival that's actually local to FestivalNet, from the perspective of Strategic Research Consultant experts, Looking Glass Research.

Did you know you can earn commission by spreading the word about FestivalNet? Check out the information below about how easy our affiliate program is.

Have you added individual images to your events yet? Events with photos will have increased visibility throughout the website. Please add your festival image today - just visit 'manage my events' and click 'edit' next to each listing. In addition to your festival images, be sure you also have a profile picture for better ranking in our Community. Events and profiles with photos will always get noticed first! Get in touch with customer service if you need assistance.

Happy promoting!
Jackie
FNO Newsletter Editor


Case Study: North Carolina Apple Festival
by The Writing Team of www.lookingglassresearch.net

Historic Hendersonville, NC is the official home of the annual North Carolina Apple Festival, a four-day celebration of the bountiful Henderson County apple harvest. The festival is held annually over Labor Day weekend on Main Street, culminating with the King Apple Parade on Labor Day. The street fair, which covers 9 linear blocks, is capped at 150 vendors to manage crowds and preserve the attendee experience.

For the 67th Anniversary in 2013, the NC Apple Festival Board of Directors commissioned an objective, professionally-conducted research study to examine the festival and its economic and cultural impacts on the community. From the estimated overall attendance of 250,000 in 2013, unique attendance was calculated; 182,065 attendees, with 37,168 Henderson county residents and 144,897 non-Henderson County residents. During the study, a total of 400 completed, randomly-administered iPad surveys throughout all four festival days and operating hours were returned at a response rate of 79%, with no incentive provided for participation.

Geographically, the majority of attendees were distributed regionally around Western North Carolina and the Upstate of South Carolina, within a 2 hour drive from Hendersonville. From the research study data, organizers can now obtain a clearer picture of where attendees were coming from, their demographic information, spending breakdowns for unique areas or demographics, how they heard about the festival, and also when and why they decided to attend the festival.

Read more here!


Let Us Pay You!

We will pay you $5 for every new paid member you send our way. You can make money by simply telling others about FNO. Refer two friends, get $10, refer four, get $20... Take the cash or apply your earnings toward next year's renewal! We have tons of widgets to choose from on our new Affiliate page, and have made it easier than ever to use. You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.

Word of mouth is the best form of advertising, and we'd like to thank you for spreading the word about FNO. You could be earning extra cash just by referring fellow vendors or festival participants to FNO.

Quick info about our affiliate program:

  • We pay $5 for each new pro member you send our way.
  • We pay quarterly via Paypal.
  • You may apply your affiliate credit towards next year's renewal.
  • Referrals can come in via word of mouth or through special tracking links you use in emails or online.
Be sure to hand people your business card or a custom FNO Affiliate Flyer when you refer them to be sure you get credit when they join as a Pro Member. If you want to learn more, go here - where you can print your own flyers to hand out.


Featured Festival

Cotton Pickin' Fair

Featured Musician

Now But Not Yet




FNO Giving Tree

Donors Choose




National Event Services



FNO Advertising



Interested inFNO Advertising
or other ways to promote your event beyond the free listing? Learn more


Find Artists, Crafters, Food Vendors, Musicians & more in the FNO Festival Biz Directory.


Follow festivalnet on Twitter



Find Events
Select State/Prov.
Select Month
We're always looking for articles about working in the festival biz: tips, ideas, techniques, & resources. Send to: news@festivalnet.com and put "FNO Newsletter" in subject line.

Unsubscribe from this list.

Tell your friends about FNO

If you need your user name and password, email info@festivalnet.com for assistance. To ensure delivery of this newsletter, please add news@festivalnet.com to your email address book. Thank you!

Copyright © 2014 FESTIVAL NETWORK ONLINE All rights reserved.
Join our Free e-lists! FestivalNetCom
our terms: site - marketplace |  privacy policy |  contact us
© FestivalNet 2017
P.O. Box 18839 Asheville, NC 28814