Automatically Generate Leads for Your Event Year Round

June 2014

We have a new newsletter schedule! You may have noticed over the past couple of months that we've been shifting our newsletters to go out more toward the beginning of the month now. So look forward to starting your month off with great articles!

Speaking of great articles, do you have something you'd like to write about for FestivalNet? If you have a topic you'd like to see covered, or an article you feel would be helpful to our readers, please get in touch! You can email me directly at news@festivalnet.com.

We love to give you stats backed up by data to help you grow and develop your event. This month, we'll take a look at generating promotion and marketing leads with a system that will do the work for you!

Happy promoting!
Jackie
FNO Newsletter Editor


Automatically Generate Leads for Your Event Year Round
by Eugene Loj

You need to think of your event marketing and promotion as a year long process. This is especially true if you have a recurring event. Don't let the thought of year round event marketing scare you. There are simple things you can do to automate your event marketing. Let's start by looking at the opportunity that most event planners are missing...



generate festival leads

Take a look at the graph above. The graph is a 12 month web site visitor graph from the air show in Rochester, New York. As you can see, most of the traffic comes to the web site in a time frame of 15 days before and after the event. The trend above is consistent with almost every web site I've ever seen. It's important to note that 33% of total web site traffic comes in the 6 months before and after the event. Most event planners and organizers miss the opportunity to capitalize on the traffic coming to their web site. You need to look at any traffic to your web site as a year round event promotion opportunity.

Have a Simple Opt-in

One simple way to automate your event marketing is to setup a simple opt-in box on your home page. Think of target market focused ways to get people to sign up for your event email list. Make an offer to give anyone who opts into your email list exclusive content about your event or discount ticket prices. In order to get people to opt-in, you'll going to have to make them an offer that's enticing to them. When you have a compelling offer, you can automatically collect email addresses from your target market year round. Have an autoresponder setup that automatically sends information about your event to the people on your email list.

Read more here!


Let Us Pay You!

We will pay you $5 for every new paid member you send our way. You can make money by simply telling others about FNO. Refer two friends, get $10, refer four, get $20... Take the cash or apply your earnings toward next year's renewal! We have tons of widgets to choose from on our new Affiliate page, and have made it easier than ever to use. You can also access this page in your account by clicking on My Account, then click on your listed affiliate number.

Word of mouth is the best form of advertising, and we'd like to thank you for spreading the word about FNO. You could be earning extra cash just by referring fellow vendors or festival participants to FNO.

Quick info about our affiliate program:

  • We pay $5 for each new pro member you send our way.
  • We pay quarterly via Paypal.
  • You may apply your affiliate credit towards next year's renewal.
  • Referrals can come in via word of mouth or through special tracking links you use in emails or online.
Be sure to hand people your business card or a custom FNO Affiliate Flyer when you refer them to be sure you get credit when they join as a Pro Member. If you want to learn more, go here - where you can print your own flyers to hand out.


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