11 Tips on Promoting Events Using Social Media

June 2015

In this day and age, social media is the best way to get the word out. This month's article will take an in-depth look at creative ways to use social media for promoting.

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Happy promoting!
Jackie
FN Newsletter Editor


11 Tips on Promoting Events Using Social Media

by Ken Mueller of inklingmedia.net

Stress is the part and parcel of event management. Every event professional is under constant stress throughout the execution of an event.

Every business and organization has events. Whether they are special sales, gatherings, concerts, or any other type of event, we have them. When I go on Facebook, I see invites to all sorts of events, some of which I ignore, and some of which I respond to. Mostly it depends on the type of event and my availability.

But with a lot of information (read: clutter) on Facebook and other social channels, it's important to know how to properly promote your event online so that it stands out from all of the noise, and gets the proper response from the right people. Obviously if you have an event, you want people to show up. So it's important to make sure you use your various social channels wisely Here are a few tips for creating and promoting an event properly via social media.

1. Plan and organize

Like any other aspect of marketing, go in with a plan. Know what your goals are, identify your target audience, and have things mapped out. Sure, things will change, but you can adapt on the way. Definitely start with a clear idea of what sort of promotion you are going to do on which channels, and what you hope to accomplish

2. Organize your street team

Think of your fan base as a street team. Before you even put anything together, find your core fans and let them know what you are going to do. In a climate of social media clutter, it's important to stand out. A big part of that is word of mouth from your influencers. Get them to commit early to helping spread the word, both online and offline, and you'll have a better chance of being seen by the right people. Mobilize them and give them the tools they need to help you promote your event. This might include downloadable flyers that they can either send to friends in email, or print out for distribution. In some cases you might be able to reward them with free admission to the event, or perhaps a t-shirt or other item.

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