Festival Network Online - Find detailed info 
on art fairs, craft shows, music festivals, & more events

February 2013

 

It's always good to come to a craft show prepared with plenty of merchandise. But at what point does that back-stock become clutter in your display? This month, we'll take a look at how to avoid clutter, and focus on abundance.

 

Please take a minute to vote on a quick survey about FestivalNet getting into merchandising!

 

Have you listed any of your items in our marketplace? The FNO Marketplace is a great way to start out selling online without worrying about start-up costs.

Happy selling!

 

Jackie
FNO Newsletter Editor


4 Reasons to Create Abundance versus Clutter
by the Writing Team of retailpackaging.com

 

The first rule that craft show exhibitors want to remember is that the eye likes to roam and take in the entire display. A person gets a feel for the booth and the crafts available through the presentation, and level of professionalism created by the display.

 

photo credit: BitchBuzz - http://www.flickr.com/photos/bitchbuzz/

 

1. There is a psychological benefit to having the sensation of abundance within the organization of your display. That does not mean clutter. Everything you have or have ever created cannot be on display at the same time. Abundance versus clutter provides the customer with a good feeling-the feeling that the exhibitor is a professional. Clutter does not develop a sense of quality or tastefulness.

 

2. Beyond the struggle between abundance and clutter, one finds the realm of emptiness. If there aren't enough objects to attract the eye and give the sense of abundance, your customers will not want to stay in the booth either. You don't want your booth to look confusing nor do you want it to look "picked clean." You don't want your potential customer wondering why you are at the show if you have nothing to display.

 

3. There are several ways to create the feeling of abundance without the clutter. First, try to group craft products with like-size items. For example, if you have hand made magnets you might want to consider placing them in a ceramic bowl. Once the magnets appear to be diminishing add more magnets. If you have been running low on your magnet supply, reduce the size of the ceramic bowl to maintain the sense of abundance.

 

4. Using shelving for larger items is great. The space between items can be used as a statement. Each item is important. You want to plan for a replacement should the larger items be sold. In other words, have a vase of flowers or a decorative object to fill in the space. Even flyers or a tray of business cards can help fill the void.

 

You may not know exactly how many products to bring, however, it is better to err on the side of too many rather than too little. Your goal is to entice new customers to buy and provide old customers a new reason to visit.

 


 

comments

juliebird
by juliebird, posted 02/22/13 09:35:00

Sheila,
I will email you.

schmeltz
by schmeltz, posted 02/21/13 21:54:00

I need help with the listing of them as I am not very good wit the computer.

Sheila Schmeltz
SEW MANY CREATIONS



add comment

 

Featured Festival:

Featured Promoter:

Featured Product:



FNO Giving Tree:



Crafts Report


FNO Advertising

Visit our newsletter archive for more helpful articles


Follow festivalnet on Twitter


 

Vote on FestivalNet Merch!

 

 

We might get into selling FestivalNet merchandise. Your input is very important to us so please take a minute to fill out this really quick survey! Thanks so much in advance for your participation!

 

 


 

Find Events
Select State/Prov.
Select Month
We're always looking for articles about working in the festival biz: tips, ideas, techniques, & resources. Send to: news@festivalnet.com and put "FNO Newsletter" in subject line.

Unsubscribe from this list.

Tell your friends about FNO

If you need your user name and password, email info@festivalnet.com for assistance. To ensure delivery of this newsletter, please add news@festivalnet.com to your email address book. Thank you!

Copyright (C) 2013 FESTIVAL NETWORK ONLINE All rights reserved.
Join our Free e-lists! FestivalNetCom
our terms: site - marketplace |  privacy policy |  contact us
© FestivalNet 2017
P.O. Box 18839 Asheville, NC 28814