It's important to have an online portfolio for your art work. However, it's also important to be able to attract real buyers to that page. How do you combine the two worlds? Check out this month's article for tips on getting local buyers to your blog or website.
Last chance to tell promoters what you want! We're working up a brand new article series that will allow us to share your show-going experiences directly with promoters! We're looking for stories and contributions now, check below to see how you can get involved.
FN Newsletter Editor
How to Attract Local Art Buyers to Your Art Website or Blog
by Dan of emptyeasel.com
Today, I want to talk about an important SEO (search engine optimization) technique that may not immediately be apparent to online artists.
As you probably already know, SEO is all about using words correctly on your art blog or website, getting links from other websites, and slowly moving up in the search engine rankings for key terms that you WANT people to find you for.
Well, in many cases, the terms you may really want to rank for are just too competitive. Trying to rank on the first page in Google for "oil painter" (for example) will be a tough, tough thing to do, especially if you're just starting out. There are just too many other oil painters around the world trying to do the same thing.
So my advice, especially for artists new to the internet, is to focus on being "local" instead of global. Yes, the internet can reach around the world.. but it may work better, initially, to use the internet to first reach your community, then your city, state, and so on.
How do you do this? By using local keywords and phrases throughout your site, in addition to your key terms (like "oil painter" or "wood sculptures").
Here are some ways to do that..
Tell Promoters What YOU Want!
We want to hear what you look for in a show! As part of an upcoming newsletter series, we'd like to relay your thoughts, concerns, and praises directly to thousands of promoters.
Do you love it when your booth has electricity? Have you noticed a particular layout that works really well? Are you concerned about too much of a certain product being represented at a show? Now's your chance to share it!
Send us any details you'd like to share. Please keep your responses short and generic. A couple of sentences will do wonderfully, but please don't mention any particular show, promoter, artist, vendor, etc by name.
We look forward to hearing from you!