Powerful Social Media Tools for Event Planners
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Does Your Art Business Need a Media Kit?
Have you ever been in a situation that you wish you had been better prepared for? When these opportunities arise, it takes more than luck to be prepared. As an artist and business owner, you are your own best representative. This means an important component of your artistic practice is marketing. Self-promotion makes many of us squirm a bit; but if your path is mapped, it's an easier one to travel. |
TOP 5 THINGS HEALTH INSPECTORS CHECK
I get calls from vendors who get worried before an inspection (even when they know exactly when it will be.) |
5 Ways to Beef-up a Wimpy Web Presence
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On The Road: 5 Tips To Help Your Band Travel Light When On Tour
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How to Get Traffic to Your Artist Website
First off, while it's commonly phrased this way, I hate using the word "traffic" in conjunction with marketing art. |
Don't Let Trendy Ingredients Rule Your Menu
You know what I and many other food concession diners don't want to see any more? Salted Caramel. We will even toss in Sriracha for that matter. Don't get me wrong, both of these are great ingredients that I enjoy tasting in dishes. But the constant food media overhyping of these ingredients has weakened their appeal for many. Which begs the question: What is the point of saturation for trendy ingredients and when do they begin to lose their market appeal? |
9 Principles for Building a Beautiful Event Websites
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12 Ways To Get More Facebook Likes (and Engagement) For Your Musician Page
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How to Get Booked at Music Festivals
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10 Ways Food Truck or Trailer Owners Can Beat The Summer Heat
Protecting Yourself |
Impression, Impact, Interest!
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5 Aspects to Consider Before Signing on to an Art Festival
While sharing your art with festival-goers can bring great rewards, it's also an investment of time, money, and energy. Here is a list of factors to consider before signing on to an upcoming festival. |
EPK Essentials: What You Need to Create a Buzz-Worthy Press Kit
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Have You Prepared for this Year's Festival Circuit?
For many of us Spring is the time to dust off and freshen up our concession trailers and food carts in preparation to, once again, head out on the festival circuit. |
Artist Vs. Scammer
Recently, I received a phone call from an artist friend who had been approached by a man wanting to purchase a painting. Bill (not his real name) had a gut feeling something wasn't quite right, and wanted to get a second opinion. |
Robert Berman for Mobile Catering BusinessAfter many years of experimentation, organic food has finally arrived in the food concession business. Throughout North America more and more events want organic products in their food court.  Why has it taken so long? Many food vendors believe that a food concession is designed to provide greasy and messy products. They have a tendency to model their operations after others around them. And while looking at the success of others can be a valid way to enter a business, it does not leap frog you ahead of them! You become an industry follower rather than an industry leader. But, there are other reasons why organic foods took so long to make a firm entry into the food concession industry. The manufacturers were slow to make the products available in bulk form. This was primarily due to the fact that most of the organic foods were being processed by small, local companies who were having problems keeping up with the demand of supermarkets and health food stores. Read more! |
Tools and Gigs
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That’s a question I hear all the time. . . and it reveals a common misperception about artists. It's often imagined that we sit around, waiting for a muse of some sort to drop creative ideas into our brains. Even many artists have this misperception, if not consciously, then subconsciously. And while it would be awesome if that was how art was made, it rarely works that way. If structuring your creative time seems daunting, that’s OK! I'm going to share a couple of tips for getting started. Keep in mind, these are all just ideas, and you can definitely "tweak" them so they fit your personality, artistic process, and goals: 1. Examine your day-to-day obligations We are not just business owners and creatives. . . we are also parents, spouses, family and community members and we often have many non-art related time commitments. So it is important to look at your current daily schedule and fit the art around it. I look for consistent open spots to know where the art activities can fit. As an example, here's how my current schedule looks now:  If your current schedule is packed and there is no room for art, perhaps it’s time to take a hard look at your priorities and start eliminating some things. 2. Make a list of any recurring business tasks This list will probably include studio time, but it also needs to include things such as marketing (social media, blogging, website updating), accounting (taking care of invoices, bills, inventory), and opportunity chasing (show applications, gallery visits, cold calls, proposals, etc). What business aspects do you need to tackle consistently to move your creative business forward? Be sure to include ALL the stuff. Not just the fun stuff! Read more! |
IS YOUR FACEBOOK MUSICIAN PAGE DOING MORE HURT THAN HELP?
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