At some point we all find ourselves standing in line. Never fun, but it feels better if it moves at a nice clip. The thing is, you can get the same effect by making the line appear to move quickly. Managing appearances means managing your customer’s perceptions. Here’s how:

Queue Management

• Be sure to have a line, not a crowd, standing in front of your service window. An orderly progression towards the service window gives customers a sense of calm.

Whether you play for tens of thousands of people every night as part of a world tour, or 20 people at a backyard barbeque, most of the mental anxieties musicians experience while playing live are the same. In almost every case the negative little voice in your head is centered around fear (fear of rejection, self doubt, etc.). We all have experienced some level of fear or nervousness when playing live at some time or another. You may have felt a fear of failure, fear of making mistakes, fear of what the audience will think of you, your music or your band. Have you ever asked yourself questions like:

• "What if I make mistakes?"
• "Am I even good enough to be playing on a stage?"
• "What if the crowd doesn't like the band, the music, or me?"
• "Is this show going to be a disaster?"

Social media marketing is a great way to get the word out about your craft business. Social media can also help to alert long-time followers and new prospects about your attendance at a festival or event. If you’re a craft business owner who has set up a craft or visual arts booth at an event, social media can help drive traffic to your booth so you can meet new potential customers and increase brand awareness. If you’d like to promote your visual arts and crafts booth on social media, here are five tips to help.

Branding doesn't create, build or strengthen your brand. You read that correctly. First and foremost, your food business brand marketing must always be a reflection of the quality of your menu and service. There are really no exceptions to this rule.

1. Plan and organize

Like any other aspect of event marketing, go in with a plan. Know what your goals are, identify your target audience, and have things mapped out. Event planning is essential before you execute your strategy.

Start with a clear idea of what sort of event promotion you are going to do on which social media platforms, and what you hope to accomplish.

You have your vision and you're eager to make that first move in the world of PR. But before I jump into what you're here for, the nine critical things you should now about PR, we need to be sure that your ready to begin such a relationship with the media. It's not a matter of feeling ready, it's a matter of being ready.

Raise your hand if you miss attending live concerts and fair.

Yeah... us too.

The good news is that with Covid-19 vaccines becoming more widely available, there’s at last a light at the end of the tunnel, as some venues have tentatively begun scheduling events again.

Here’s a breakdown of all the things happening (or not happening) in summer 2021 in several states. 

alABAMA

Alabama is seeing a return of many large scale events while some counties are still under tight restrictions. The mask mandate is lifted state-wide.

Spring is an exciting time of year for artists and crafters, for so many reasons.

Besides the nicer weather, it’s also the time you get to exhibit your work at area craft fairs and art shows.

This gives you the amazing opportunity to interact with other artists, as well as potential customers.

A home and garden show is a venue for industry vendors to display products to their customers.

Whether they’re interested in installing a pool, replacing some windows, putting in a generator, or just about any other home improvement you could think of, visitors can find a wide variety of materials and appliances for their needs.

You can find a home and garden festival in just about any part of the country. Some of the most popular of these shows include the Denver Home and Garden Show, the Colorado Home and Garden Show, and the Cleveland Home and Garden Show.

Are you thinking of working as a vendor at a home and garden show? There are many benefits.

Here are a few.

While many small farmers markets allow for homegrown products only, some larger markets also permit local craftspeople to participate. In fact, most popular farmers markets offer holiday markets specific to offering folks the chance to buy and sell local arts and crafts!

There’s a small amount of controversy about crafters selling their creations at the local farmers’ market.

On one side, people say that crafters may not earn enough to make it worth their time.

Are you ready to give up on email marketing?

We hear you. If you’re like most of us, you probably feel like you’ve tried everything to no avail.

You’ve tried sending out emails every other day. Once a week. Once a month. You’ve tried crafting content that’s humorous, informative, and relatable. You’ve tried long messages and brief ones.

The COVID-19 pandemic has made an undeniable impact on the ability for others to gather and perform, making it more difficult for both artists and lovers of the arts to enjoy their passion. The good news? The development of multiple vaccines and their speedy distribution is making it so that many states feel safe gradually opening back up and inviting the public to return to some semblance of a normal day-to-day experience as we attempt to recover over time.