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FestivalNet

Fan Etiquette and Your Band's Reputation

posted August 13, 2014
Fan Etiquette: Are The People Who Love Your Music Ruining Your Band's Reputation?
Sheena Metal Facebook Twitter

 

 

 

They're generous, they're consistent, they're giving.. and most of all.. they love your music. They're your fans and they come to every one of your live shows, fork out money for cover charges, CDs and t-shirts, bring your band gifts, throw you house parties, and spread the word of your music on the internet and beyond. Your fans are the single most important ingredient to the success of your band. Without them, you'd be rocking out in your Aunt's basement to an audience of none.. well, maybe her cat.

 

But there can be a dark side to the hoards of happy humans drunk on your future #1 hits. Sometimes the folks barreling in to see you play, or flooding your websites with their online presence are causing more harm than good to the reputation of your band. Rude behavior, message board flaming, compulsive sticker-ing and flyer-ing, may all seem like helping to your flock of followers but to club owners, industry and those newly interested in your music, they may seem like trouble-makers, belligerents and vandals.

 

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Why You Should Protect Your Food Business With Liability Insurance

posted August 13, 2014
Why You Should Protect Your Food Business With Liability Insurance
the Food Liability Insurance Program writing team at fliprogram.com

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Shows, festivals, and fairs provide an ideal opportunity for food businesses to establish themselves in their community. As insurance experts who work with various food vendors, we understand how important it is that they have this opportunity, and we also understand how important it is to have liability insurance.

Liability insurance provides protection to the purchaser in the event that they are determined responsible for damages to a third-party's property or a third-party's person. Food businesses are particularly vulnerable to these kinds of damage.

Here's what could happen if your business doesn't have liability insurance:

1. Without liability insurance, you won't be able to set up your food vending services at events.

Whether it's because of local regulations or a precaution the event managers are taking, liability insurance is often a requirement for selling at events.

It's also important to know that events may also (and often do) require an insurance policy that covers not just the vendor and their business, but also the event's name and location. This kind of requirement is what's called listing the event as an additional insured. Having an additional insured on a policy simply means that the policy extends to the listed person or organization.

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Turn Your Artistic Hobby into a Thriving Business

posted July 10, 2014
Turn Your Artistic Hobby into a Thriving Business
Rosalind Resnick for Entrepreneur.com Facebook Twitter More...

 

 

When Terry Speer was a struggling art student in the 60s, he put himself through college by selling his prints and paintings at local art shows. In 1979, after eight years as an art professor, Speer left academia to do the show circuit full time with his wife, Deborah Banyas, a fellow artist and quilt maker.

 

"I had tenure and benefits," Speer recalls, "but I was miserable. I thought, 'Why am I torturing myself as a professor when I can have more fun doing this and make more money?'"

 

Speer hasn't looked back once. Today, he and Banyas run a homebased business selling their whimsical mixed-media sculptures at art festivals and craft shows around the country, including the recent Coconut Grove Arts Festival in Miami where they rang up sales of several thousand dollars over the three-day Presidents' Day weekend. Despite an estimated $3,000 in travel and other miscellaneous costs, Speer and Banyas ended up making a tidy profit. Then they packed up their truck and headed home to Oberlin, Ohio, where they stayed for less than a day before traveling to another show in Baltimore.

 

"This isn't an easy way to make a living," says Banyas, who estimates that the couple exhibits at 12 shows a year. "You've got to be willing to drive a truck and get up at four in the morning."

 

 

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Finding Events & Marketing Your Mobile Vending Business

posted July 10, 2014
Finding Events & Marketing Your Mobile Vending Business
Robert Berman
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One of the most difficult items for the new food concession or vending cart operator is finding locations to place their vehicle or cart.

 

This is where aggressive marketing can make the difference. One area that is often overlooked is retailers who are having special events. Car dealerships are noted for having special day or weekend events and one thing that they always consider is supplying food!

 

I have been contacted on numerous occasions by car and motorcycle dealerships wanting a list of available food vendors in a specific city, town or county.

 

It is important for food concessionaires and vending cart operators to make themselves known in their food service area.

 

There are numerous ways to accomplish this:

  1. Visit the car and motorcycle dealerships. Make sure you have a flyer or business card to leave behind.
  2. Contact the local radio stations. Many radio stations will provide a D.J. for special events and actually host the show from the event. They will be aware of those events weeks in advance and may be willing to pass leads on to you or possibly create a package which includes a D.J. and food.
  3. Send flyers out in the mail to local businesses.
  4. Another area to consider are strip plazas. Many have merchant groups who are looking for promotions and other methods to draw customers to their stores. Talk to one of the local merchants and find out if they have a merchant group and how you might provide them with a presentation.

 

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When Should I Send Out My Press Release?

posted July 9, 2014
When Should I Send Out My Press Release?
Heather McDonald
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music successYou know how important a press release is to get the word out about whatever your band or label has going on, be it a new album, a tour, or some other piece of news. But sending that press release a the right time is another key piece of the puzzle to getting media coverage. How do you get the timing right?

As you might imagine, the answer to this question depends very much on the media you are contacting. Radio has a different lead time than a national print magazine which has different timing requirements from a website, and so on and so forth. There are ways you can take some of the guess work out of the equation, however. Do a little research and create a database:

  • Contact all of the music media outlets to which you hope to promote your music, and ask them about their deadlines. Start a database on your computer tracking this information, so you always have it on hand. You should do this far enough in advance that you haven't missed deadlines by the time you get around to making your calls. For instance, if you know that you will be releasing an album in 6 months, make those calls now.

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Getting Past the Gatekeepers

posted July 9, 2014
Getting Past the Gatekeepers
Ari Herstand Facebook Twitter

 

 

 

I desperately wanted to get my song "Last Day" on Grey's Anatomy because I thought it was just perfect for the show. So I researched who the music supervision company for the show was and discovered they had a blog. I read up on the blog and found that one of the music supervisors in the office wanted some Samoas Girl Scout cookies and couldn't find any. I quickly went out and bought some and sent her a package of Samoas (Carmel Delights) along with my CD and a handwritten note with my email address included.

 

I didn't follow up, SHE ACTUALLY CONTACTED ME and thanked me for the cookies and said she'd try to place a song. She hasn't, but I've developed a cordial email relationship and she always replies to my emails now.

 

The thing that surprised me most when really getting in deep with the business and networking, was that the gatekeepers to some of the most exclusive opportunities were actual people, with personalities, opinions, feelings, sweet tooths and bad hair days. This sounds like a given, but knowing this changes the way you approach them.

 

No one wants to be approached like they're on a different level and that you're inferior - well, possibly Kanye, but for all the obvious reasons.

 

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10 Tips for Surviving Summer on the Road

posted June 12, 2014
10 Tips for Surviving Summer on the Road
Elizabeth Seward for gadling.com Facebook Twitter

 

 

 

Road trips are made for summer. Summer is made for road trips. I'm a musician with several tours under my belt so, yeah, you guessed it, I love road trips and summer. But braving the heat while living in an automobile isn't very cool if you aren't prepared. Before you pack your vehicle so tight you can't open the backseat doors without spilling pillows and sun block all over the scorching rest stop parking lot, make sure you have your summer road trip bases covered.

 

Summer's biggest pitfalls aren't mysterious. Mostly there's the heat and the sun, which can be two separate problems to combat. Precisely how to conquer the road while dodging the wrath of summer is a practice best perfected by experience, so here are some tips birthed from experience, not in any intentional order.

 

1. Plan your route wisely.

Where you're going matters. As you might suspect, planning a summer road trip that will take you through the South is dangerous territory. With that said, I've done it, plenty of people have, but be mindful of the regional summer climate when planning your summer trip. Give yourself more time for rest than you think you need. The heat has a way of corroding away a traveler's soul. If you think you can manage full-day drives during the summer, that's fine, but make sure your schedule is flexible.

 

2. Prepare your vehicle.

 

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Art Festival FAQs and Other Practical Matters

posted June 11, 2014
Art Festivals: Frequently Asked Questions & Other Practical Matters
Maria Arango (12-year Show Veteran & Author of Art Festival Guide) Facebook Twitter More...

 

 


"I must create a system, or be enslaved by another man's." - William Blake
When I first started the art festival guide I had a somewhat clear organization and, once I decided on the main points to cover, I kept to my outline more or less faithfully. During the course of art festivals, I would think of bits and pieces and almost all of them fit neatly into my chapters...almost. Another phenomenon that occurs in art festivals is that some of us get a lot of visits from artists that want to entertain the idea of embarking upon the art festival adventure. Most of them ask the obvious questions but some pose a few practical and sometimes not so obvious questions. There is so much more to know!

On an average year, whatever that may be, I figure I spend about 30% of my time making art, 30% selling art, 30% on the various business tasks and 30% taking care of the home front. If you notice, that adds up to 120%, not counting sleeping and eating, which is the appropriate amount of time to dedicate to making a living as an artist. Seriously, I have never worked so hard or so long on anything, although the rewards of making a living as a living artist are without question worth every minute of every day and the minutes in between. Nobody said it was going to be easy!

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Know Your Market

posted June 11, 2014
Food Concession Menus - Know Your Market
Barb Fitzgerald
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In the food concession business, when it comes to menus, it can be a challenge to identify and pin down your market. Because your market is, literally, a moving target.

 

In one day your customers might be attendees of a farmers market in the morning, and Harley Davidson riders, enjoying a swap meet, in the afternoon. The following weekend you might have your concession at an art and wine show. Then, two days later, you find yourself setting up at a five day county fair.

 

I don't know any menu that can maximize sales at every event. Cotton candy is for kids, and fajitas are preferred by adults. Event goers admiring art while tasting wine are not likely to buy a corn dog. But, they might buy chocolate dipped strawberries or oysters. The reverse is true for people attending a motocross race.

 

Most concessionaires serve a menu based on their ambition. Generally, concessionaires who earn well over fifty thousand dollars a season operate highly productive concession booths and serve a menu that has broad appeal. The food they serve can be prepared and served to hundreds or thousands of people within a short window of time. They dominate large events, such as state fairs and large sporting events. These high attendance mega events attract a wide demographic of attendees and the earning potential is huge. There, too, booth space and other operating costs are equally huge. For these food concessionaires the critical mass bar is high, but, when reached, so is the pay-off.

 

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How to Scale Your Art Business

posted June 11, 2014
How to Scale Your Art Business
Carolyn Edlund Facebook Twitter More...

 

 

 

Do you make and sell only original work? Or do you sell each of your images many times over, thus earning more income for every studio hour?

 

generate festival leads

 

If you sell reproductions of your artwork, you are part of a time-honored tradition. Whether in the form of open or limited editions, prints, matted or framed art, giclee on paper, canvas, aluminum or other substrate, reproductions are a great way to cultivate many collectors of your art in "hangable" form.

 

Do you license your art? Licensing leverages each image for use on products from shower curtains to shoes, housewares to outerwear, bedding to backpacks. Royalties are the form of payment for this type of work, which largely depends on the efforts of manufacturers, a sales force and retailers to sell.

 

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Automatically Generate Leads for Your Event Year Round

posted June 11, 2014
Automatically Generate Leads for Your Event Year Round
Eugene Loj
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You need to think of your event marketing and promotion as a year long process. This is especially true if you have a recurring event. Don't let the thought of year round event marketing scare you. There are simple things you can do to automate your event marketing. Let's start by looking at the opportunity that most event planners are missing...



generate festival leads

Take a look at the graph above. The graph is a 12 month web site visitor graph from the air show in Rochester, New York. As you can see, most of the traffic comes to the web site in a time frame of 15 days before and after the event. The trend above is consistent with almost every web site I've ever seen. It's important to note that 33% of total web site traffic comes in the 6 months before and after the event. Most event planners and organizers miss the opportunity to capitalize on the traffic coming to their web site. You need to look at any traffic to your web site as a year round event promotion opportunity.

Have a Simple Opt-in

One simple way to automate your event marketing is to setup a simple opt-in box on your home page. Think of target market focused ways to get people to sign up for your event email list. Make an offer to give anyone who opts into your email list exclusive content about your event or discount ticket prices. In order to get people to opt-in, you'll going to have to make them an offer that's enticing to them. When you have a compelling offer, you can automatically collect email addresses from your target market year round. Have an autoresponder setup that automatically sends information about your event to the people on your email list.

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North Carolina Apple Festival

posted May 6, 2014
Case Study: North Carolina Apple Festival
The Writing Team of www.lookingglassresearch.net
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Historic Hendersonville, NC is the official home of the annual North Carolina Apple Festival, a four-day celebration of the bountiful Henderson County apple harvest. The festival is held annually over Labor Day weekend on Main Street, culminating with the King Apple Parade on Labor Day. The street fair, which covers 9 linear blocks, is capped at 150 vendors to manage crowds and preserve the attendee experience.

 

For the 67th Anniversary in 2013, the NC Apple Festival Board of Directors commissioned an objective, professionally-conducted research study to examine the festival and its economic and cultural impacts on the community. From the estimated overall attendance of 250,000 in 2013, unique attendance was calculated; 182,065 attendees, with 37,168 Henderson county residents and 144,897 non-Henderson County residents. During the study, a total of 400 completed, randomly-administered iPad surveys throughout all four festival days and operating hours were returned at a response rate of 79%, with no incentive provided for participation.

 

Geographically, the majority of attendees were distributed regionally around Western North Carolina and the Upstate of South Carolina, within a 2 hour drive from Hendersonville. From the research study data, organizers can now obtain a clearer picture of where attendees were coming from, their demographic information, spending breakdowns for unique areas or demographics, how they heard about the festival, and also when and why they decided to attend the festival.

 

 

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Permanent and Mobile Food Concession Operation?

posted May 6, 2014
Choosing Between a Permanent and Mobile Food Concession Operation
Robert Berman

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When initially considering starting a food service business, one of the decisions that you will have to make is whether you desire to have a food concession stand that is in a permanent location or a mobile concession trailer that you can move from one location to another.

As with most decisions, there are advantages and disadvantages to both methods of food concession operations.

Permanently located concession stand

Advantages
  • Repeat Business
A permanently located concession stand should develop repeat clientele. They will know the quality and price of your food and when you are open for business. Having repeat customers can increase your business dramatically as they will tell others about your business.
  • Operating Hours
By having a permanent location you can create a standard set of operating hours. This allows you the ability to have a life outside of your food concession business. Concession businesses that service specific events must operate within the constraints of the event's hours.
  • No Set-up or Dismantling Time
A permanently located concession business does not have to invest no income hours in set-up and dismantling as a mobile concession trailer does.
  • Less Equipment Downtime
Equipment housed in a permanent concession stand does not suffer the wear and tear associated with the vibrations and shocks that occur when a concession trailer is being driven on roads.
  • Easier Staffing
It is easier to staff a permanent concession stand then a mobile unit.
  • Operating Expenses
There are no costs involved for fuel, engine repairs, tires and other vehicle type expenses. As well, you will be able to develop a history of how much food to purchase, what foods sell best in the area, meaning less food wastage.
  • Income
Over a period of time you will be able to budget your income as history will tell you what days are your busiest.

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Music Industry Manners

posted May 1, 2014
Stop Burning Bridges.. Or Your Career Might Go Up In Flames!!
Sheena Metal

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Hey, nobody said the music business was going to be easy. It truly is a jungle out there filled with: snakes, rats, rabid carnivores, sharks.. well, you get the picture. In the course of your musical journey, there will be confrontations, arguments, misunderstandings, and miscommunications. You'll get jerked around, screwed over, ripped off and disrespected. So, you want to be a rockstar? Welcome to your nightmare.

But this is also a business of good people, who'll give you opportunities and chances and help you out when you least expect it. That's why it's so important that you, as musicians and as a band, act professionally and respectfully regardless of the behavior of those you encounter. You don't have to be a pushover and of course, you have a right to defend yourself against the questionable actions of others, but the music community can be a very small town and the behavior you exhibit will follow you throughout your musical career.

On the flipside of that, there are musicians out there who, either knowingly or unknowingly bring negativity on themselves through their own actions. Short temperedness, egocentricism, brazen entitlement, compulsive lying and just plain old psychotic behavior can brand your band as troublemakers and deprive you of important opportunities that you need to move forward in this business.

So, how can you make sure that you're doing onto others as you wish they would do onto you? What can you, as musicians do, to eliminate aspects of your personality that may be causing bad blood between you and the people you run across on your way to superstardom?

The following are a few tips that may help you to make sure you're exhibiting professional behavior at all times:

1.) Be Timely And Courteous---Whether you're playing out live or emailing booking inquiries from home, there is never a substitute for courteously or timeliness. At gigs, show up when you're supposed to, be friendly, treat others with respect, set up quickly, end your set on time, break down quickly, be mindful of other bands on stage, compliment those around you and don't forget simple things like, "please" and "thank you." When you leave a positive impression in people's minds, you'll be high on their list when it comes time to fill an open booking slot, recommend a band for a review, etc.

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Dynamic Detail Images Are Key

posted May 1, 2014
Dynamic Detail Images Are Key
Harriete Estel Berman

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Your detail image should be able to stand alone on its own merits.

No matter what aspect of the work you are choosing to place at center stage, the detail shot should be visually compelling, and well designed. Ideally, a good detail image is also a superb composition with great colors, and formal pictorial qualities. Think of all the formal properties of a good painting. The detail image should be an eye-catching image that exists independently of the full view shot, even if it is not projected.

Details should always offer as much information as possible about the work.

Consider in advance the fundamentally important or unique features of your work (never forgetting the impact of a thoughtful and carefully arranged composition). The close-up should expand on the information given in the full view image and further define the particular character of the piece. Featured details of surface, functionality, or special technique should always be viewed in that context. If the conceptual content is an important aspect of the work, then the detail should somehow address that issue.

Your close-up should also be considered a companion image to your full view.

In many circumstances, only two images for each piece will be sent to the jury, a full view and a close-up. This combination should be a fantastic "one-two punch" offering a lot of straight forward information. Although there are no guarantees that your detail and full view shot will be shown together, you can increase the likelihood that they will be by placing your images adjacent to each other in a digital format. Additionally, be sure to clearly label on both image and paperwork that this is a detail of the full view.

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Why Your Online Presence is Important

posted March 27, 2014
Why Your Online Presence is Important
Kurt Irmiter, Julie Cochrane, and Jackie Bagwell of FestivalNet Facebook Twitter More...

 

 

You never know who might be looking for you or someone else with a similar name and where they might be looking all across the Net. What do you want people to see when they find you, on purpose or by accident? If you are a company, individual or group selling any kind of product or service this IS important.

 

So I'm helping the nephew of a friend with his evolving music career. We are having an email discussion about how to get booked into festivals. I'm trying to answer a question he has, and I need to know his zip code. His name is Katlin Owen, and I know he has a FestivalNet profile. So I pop over to the FNO community, and type in "katlin." Below is what pops up. Whose profile do you want to click on first? Suppose you're looking for another Katlin or some group or company with katlin in the name. You are instantly drawn to the better looking profile, even if that's not specifically who you are looking for! Then, and even more importantly, what will the viewer find if they are specifically searching for your profile?

 

 

 

Ranking high in the search engines is what every business with an online presence strives for. When you have a full and informative profile at FestivalNet.com, it can grow your SEO (search engine optimization) rank when people are looking for your business or name via the search engines. Even if you have a website of your own, utilizing your FestivalNet profile gives you a broader reach. The world wide web is a ginormous place! Take advantage of the web real estate on our website, which already ranks fantastically and has over 750,000 visitors monthly. Because our website has been firmly established since 1996 as a leader in the North American festival industry, your profile on FestivalNet helps boost your online presence. Maybe a customer or fan will enter your name and a festival they saw you at into their search bar, seeking to track you down. If you have that event listed in your FestivalNet calendar, the search engines will rank your profile because of the match on your name and the event! SEO works by looking for the small details. Be sure to use the keywords of your product/service in a lengthy and informative bio. Do the same in captions of photos & in your calendar. Make use of all of the areas in your profile/EPK. And be sure to always use quality photos, videos, music and other content you add to your profile.

 

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Tips on Creating & Managing a Street Team

posted February 20, 2014
Tips on Creating & Managing a Street Team
Kevin Morrison
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Promoting events

When promoting a concert or special event, the effectiveness of one's street team can be the difference in losing money, breaking even, or making a profit. Wikipedia defines a street team as "a term used in marketing to describe a group of people who 'hit the streets' promoting an event or a product." Their duties include: distributing promotional items and flyers, putting up posters and stickers, and a lot of word-of-mouth promotion throughout community. These foot soldiers, who are mainly volunteers, can be the single most important element to a successful promotion when adequately deployed. Here are a few tips to help you develop and manage your own street team.

The first step is to know and understand the people you are considering to join your squad. This can be achieved by creating a short form for potential members to fill out. Or, you can just setup an initial meeting with each one but be prepared to jot down some notes. The purpose of this is to find out their strengths and weaknesses as it pertains to the duties that will be assigned to them. Find out their level of commitment, likes, dislikes, general availability, and administrative/marketing/computer skills and inadequacies. Look for people with common sense, good judgment, the ability to think on their feet, and some level of expertise or a strong desire to learn. Use this information to place them in a position on the team where their top skills can be utilized. It can also help you determine what new responsibilities you can add to their duties at a later date and who to choose as group leaders.

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The Beauty of Community

posted February 20, 2014
The Beauty of Community Jenna Herbut Facebook Twitter More...

 

 

About a month ago I declared to the Universe (and Facebook!) that I wanted to do more public speaking. I absolutely love spreading the message that it's possible to do what you love and make the money you desire. I believe in this message with all my heart. Within a couple weeks of making this declaration I was asked to speak 3 different times at the Craft Council of BC's Craft Invested Conference. I was thrilled and honoured to share my wisdom with my peers.

 

When I do any public speaking I make sure to focus on the audience and try my best to give as much of myself as I can to them. I'm also very aware of how they interact with each other. One thing I observed from the CCBC conference was how beautiful it was to see the craft community unite. During breaks I saw people meeting each other and sharing their experiences. So often when we are running our businesses, we're isolated from our peers. We do our work from our homes and studios and it's not often that we come together to share our stories.

 

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How to Start a Food Truck Business

posted February 20, 2014   category » Festival Food Vendors

food booth

 

A food truck is like restaurant on wheels. It has several distinct advantages over a traditional eat-in restaurant. A food truck can go to where the customers are. It has pretty low overhead, compared to a restaurant, and requires far less staff. However a food truck is still a business that requires a lot of work and attention- especially in the first couple of years. Food truck owners put in long days and have similar problems as restaurant owners, such as slow seasons, bad weather, and sluggish economy. Read on to find out how you can start your own food truck business.

Here's How:

    1. Find out if a Food Truck Business is Legal in Your Neighborhood. This may sound like a no-brainer, but you’d be surprised how many places don’t allow food trucks or put a cap on the number of food truck permits allowed at any given time. Case in point – both Los Angeles and New York City are two of the busiest areas for food truck businesses and both have caps on the number of permits allowed.

    1. Find out Where You Can do Business. Assuming your city or town allows food truck businesses, next you need to find out where you can do business. Depending on local ordinances you may not be able to park in the busy downtown area. Before you set up shop in a busy tourist area or business park, make sure its legit.

  1. Choose a business name. Okay, you now have a solid plan for where you are going to sell your food. Now you can do fun part- decide on a fantastic food truck name. Much like choosing a restaurant name, the name of your food truck business should reflect your food, theme, or concept. Check out these tips for choosing the perfect restaurant (on wheels) name.

 

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Why Artists Must be Ready for Online Commerce

posted February 20, 2014
Why Artists Must be Ready for Online Commerce
Carolyn Edlund of Artsy Shark Facebook Twitter More...

 

 

 

Almost 20 years ago, I opened an e-commerce website to sell my art. Surprisingly enough it worked, although at the time customers had to print out a form, fill in their credit card information, and fax it to me in order to make a purchase.

 

The big headline that year was a new marketplace that had launched, taking the chance that consumers would be willing to use their credit cards online to shop.

 

The year was 1995. That company was Amazon. And we all know the outcome.

 

From that humble beginning, online commerce has now become a trend so prevalent that Cyber Monday is beating Black Friday.

 

A recent survey by Hiscox Groupreveals some vital information and takeaways for artists:
  • Buying art based on a digital image has become the norm, and buyers are confident doing so.
  • 71% of art collectors have bought art online sight unseen.
  • Buyers of all ages are making art purchases online.
  • Art buyers want to purchase art with little or no contact with the intermediary (the gallery).
  • Artists selling directly to their fan base is a major trend.

 

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